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Sony: Games can lead the way for 3D entertainment

House admits hardware is expensive but choice for early adopters is important

Sony's European boss Andrew House has said the games have the potential to drive 3D entertainment in the home, and the company will be providing 3D games regardless of high hardware costs for early adopters.

The company revealed this week that Killzone 3 is the latest to get the 3D makeover, and a handful of titles are due to be released this June, including Wipeout HD, Super Stardust HD, Pain and a demo of MotorStorm: Pacific Rift. 3D is also expected to take centre stage at E3 next month.

"3D is a very exciting technology that has the potential to redefine how people consume their entertainment," said House in an interview on the official PlayStation site. "More specifically, games are a perfect fit with 3D and I truly believe that it will be games that will lead the way in consumer understanding of how 3D enhances the entertainment experience."

Although he admitted initial 3D hardware is expensive for consumers, he said it was important for Sony to be there at the start of 3D in the home, in order to offer choice to the early adopters.

"It is important to us that we are always moving forward with new technologies, especially where there is the potential to redefine the entertainment experience.

"As far as 3D is concerned, the potential for 3D gaming is huge and we are only scratching the surface. Of course, as with all new technologies, initially there are barriers to entry, such as the cost of the TVs," he said.

"Regardless of that, we feel that it is our responsibility to offer all consumers a choice. If you want to spend the money on a new 3D TV, then we will provide you with 3D content to play. That is not to say that out priorities have changed. Our priority is still very much our key traditional Blu-ray disc titles, and that does not mean that we can’t offer some 3D fun as well."

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Matt Martin avatar
Matt Martin: Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.
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