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Sony establishes Poland division

Sony Computer Entertainment Europe has announced that it has formed a new company to cover Poland.

Sony Computer Entertainment Europe has announced that it has formed a new company to cover Poland.

Called Sony Computer Entertainment Polska, the company will be based in Warsaw and will oversee specifically the "rapidly growing Polish market."

According to a statement, the new subsidiary is evidence of Sony's new focus on Eastern Europe, including the Czech Republic and Russia.

Hal Bame, SCEE's sales and marketing manager for Central and Eastern Europe feels that Poland is the ideal base of operations: "Many of the leading pan-European retailers with a strong gaming focus are already well established in Poland and there are a number of very prominent and successful Polish retailers who are helping to invigorate the gaming market."

"Without a doubt, Poland is currently the powerhouse of growth in the games market in Central Europe, and SCEE's formation of a wholly owned subsidiary in Warsaw will give even greater momentum to what is already a terrific success story."

"Our continued focus on this vibrant and energetic region has resulted in strong and exciting growth, and this latest move will take it to the next level."

The new company will begin management of Sony's portfolio of hardware and software products in Poland from April 1, 2008.

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Phil Elliott

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