Sony confirms Lovefilm deal
Subscription-based UK movie rentals due on PS3 'soon'
Lovefilm and Sony have now confirmed their leaked partnership agreement, claiming that the movie subscription service will arrive on PS3 "soon."
The movie streaming service requires a Lovefilm subscription, which starts at £5.99 per month. Incentives and trials will be offered via PS3 to grow the existing subscriber pool of 1.4 million.
"We know there is a huge interest within our audience for film," said Ray Maguire, MD of Sony Computer Entertainment UK, "and so the addition of Lovefilm to our current range of services is a very natural fit and one which significantly enhances the value proposition of PlayStation 3."
Added Lovefilm chief executive Simon Calver, "This is game-changing for Lovefilm and transformational for the UK home entertainment market as a whole.
"PS3 already has a very large installed customer base of all ages, all of whom will soon be able to benefit from our unique combination of instantly available content, streamed through their PS3, as well as DVD, Blu-ray & Games rental by post."
No launch date for the 67,000-title service, beyond 'soon', has been revealed as yet.