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Sony Computer Entertainment Europe Announces Introduction of Pink PlayStation 2 - To debut at Games Convention, Leipzig, 23-27 Aug 06

London, Monday 21st August 2006 - Sony Computer Entertainment Europe (SCEE) today announced the expansion of the PlayStation®2 line-up in Europe with the introduction of a new colour.

The new, limited edition Pink PlayStation 2 will be available from selected retailers throughout Europe from 8th November 2006 and will come complete with two Pink Analog Controller (DUALSHOCK®2) and a Pink Memory Card (8MB) (for PlayStation 2).

Following the increasingly widespread appeal of PlayStation 2, through the popularity of socially interactive games such as BUZZ and SingStar, the decision to produce a Pink console reflects the growing and diverse demographic that PlayStation 2 has developed.

"PlayStation 2 is the accessible, affordable way to enjoy new social, communal and interactive entertainment experiences, through software titles like SingStar, Buzz and EyeToy", said Dan Hill, PlayStation 2 European Brand Manager. "The Pink PlayStation 2 is funky, fresh, and fashionable, and will further broaden the console's continuing popularity and relevance with a fun new twist".

The new Pink PlayStation 2 will make its debut European appearance on the Sony Computer Entertainment Stand at Games Convention, Leipzig, 23 - 27th August 2006.

Since its European launch in November 2000, sales of the PlayStation 2 console to consumers in the SCEE territories have reached almost 40 million units.

- ENDS -

Pink PlayStation®2 Product Specifications

Product Name

PlayStation®2 Value Pack

Colour

Pink

Product Codes

SCPH-77003 PK (UK and Ire)

SCPH-77004 PK (EU)

Release Date

November 1st 2006

Recommended Retail Price

159.99

£129.99 in UK (bundled with SingStar Pop)

Included

Two Pink Analog Controller (DUALSHOCK®2)

Pink Memory Card (8MB) (for PlayStation 2)

Note to Editors:

For further information please contact:

Nick Sharples ( nick_sharples@scee.net ) or Mike Lane ( mike_lane@scee.net )

Sony Computer Entertainment Europe Ltd

Tel: + 44 207 859 5301/5349 Fax: + 44 207 859 5036

The Pink PlayStation 2 will make its debut appearance on the SCEE Stand at Games Convention, Leipzig, 23-27 August 2006. Product and lifestyle imagery of the Pink PlayStation 2 is available on the SCEE Virtual Press Office at http://www.scee.presscentre.com

For more information contact:

SCEE Press Centre

Email: scee_presscentre@scee.net

Tel:+44 (0)20 7859 5000

About Sony Computer Entertainment Europe Ltd. As at 27 July 2006

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®2 and PSP® (PlayStation®Portable) software and hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the platforms in these territories. Between its European debut on 24th November 2000 and the end of June 2006, over 39.5 million PlayStation®2 consoles have been shipped across the SCEE territories, over 106 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of June 2006, over 6 million PSP systems have been shipped across the SCEE territories, with over 19 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at

http://www.playstation.com and http://www.yourpsp.com or visit the Virtual Press Office at http://www.scee.presscentre.com.

PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD (Universal Media Disc) are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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