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Sony Computer Entertainment America Releases Limited Edition Silver PlayStation(R)2 Computer Entertainment System For $129.99

FOSTER CITY, Calif., October 30, 2006 -Sony Computer Entertainment America today announced the release of a new, limited edition silver PlayStation®2 computer entertainment system in time for the year-end peak-selling season. The new model is in stores now for a suggested retail price (SRP) of $129.99/$139.99 CND while supplies last.

The new limited edition silver PlayStation 2 system features the same, ultra-sleek design and functions of the current PlayStation 2 including access to the large catalog of PlayStation 2 and PlayStation® software titles as well as DVD and CD playback, digital surround sound, two memory card slots and an integrated Ethernet port for network gaming. To complete the package a limited edition silver DUALSHOCK® analog controller for the PlayStation 2 is also included.

PlayStation 2 is the most popular gaming platform in North America, Europe/PAL territories and Japan/Asia-the only system to enjoy such widespread global success. The company expects the release of this limited edition silver PlayStation 2 to fuel demand even further: to date, more than 111 million PlayStation 2 units and more than 1.12 billion pieces of software for the PlayStation 2 have shipped worldwide, making it the fastest-selling gaming platform on the market.

"Six years after its initial launch, the PlayStation 2 continues to enjoy nonstop success, outselling all other consoles," said Jack Tretton, executive vice president, co-COO, Sony Computer Entertainment America. "The introduction of this limited edition model is sure to be a hit this holiday season with die-hard PlayStation fans and new gamers alike."

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PS one game console, PlayStation®2 computer entertainment system, PSP®(PlayStation®Portable) handheld entertainment system and the upcoming, much-anticipated PLAYSTATION®3 computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for PS one game console, PlayStation 2 computer entertainment system and PSP handheld entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as regional headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.

For more information on the PlayStation®2 computer entertainment system click here

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