SONY COMPUTER ENTERTAINMENT AMERICA ADDS CUTTING-EDGE MUSIC ARTISTS TO SOUNDTRACK ROSTER FOR THE HIGHLY ANTICIPATED RELEASE ATV OFFROAD FURY®3 ON PLAYSTATION®2
Partnership Between Sister Companies To Offer A Wide Array of Bands and Unique Marketing Programs For Key PlayStation2 Franchise
For Immediate Release
FOSTER CITY, Calif., Oct. 26, 2004 Sony Computer Entertainment America Inc. and Sony Music Label Group U.S. today announced a unique partnership for the hard-hitting, in-game soundtrack for ATV Offroad Fury®3, available exclusively for the PlayStation®2 computer entertainment system on November 2. The partnership will run from October through the holiday season and include marketing programs to support both the release of the game and corresponding music acts featured on the soundtrack. The soundtrack will include a collection of both established and emerging alternative Sony Music Label Group artists, in addition to tracks from other prominent music record labels. Covering the rock, funk, hip-hop and techno music genres, the music featured in ATV Offroad Fury 3 will amplify the game's extreme gameplay and intense offroad racing.
Sony Music Label Group recording artists that will be appearing on the in-game soundtrack include Good Charlotte, Lostprophets, Chevelle, Coheed and Cambria, Eighteen Visions, Crossfade, Future Leaders of The World, The Mooney Suzuki, Midtown, Killradio and Acceptance.
"ATV Offroad Fury 3 is fun and action-packed," said Chevelle lead vocalist Pete Loeffler. "We think it's great that fans can choose to listen to 'Tug-O-War' as they play the game, and we love the idea that people can work out their road rage while listening to our music."
Via the in-game jukebox, players will have the opportunity to select the featured artists' music to accompany the races and/or create custom playlists throughout gameplay. In addition, unlockable bonus items and band information will be available in the software and packaging that include items such as music videos and a limited edition insert.
"We are thrilled to partner with the Sony Music Label Group to include an impressive roster of artists for the ATV Offroad Fury 3 soundtrack," said Sharon Shapiro, Director, Promotions, Sony Computer Entertainment America. "The incorporation of great bands such as Good Charlotte and Lostprophets will complement the fast-paced offroad racing gameplay that fans of the franchise have grown to love."
"By combining great tracks from artists such as Good Charlotte, Chevelle, Lostprophets and Coheed and Cambria with the powerful entertainment experience of PlayStation 2,
ATV Offroad Fury3 offers tremendous value to both game enthusiasts and music lovers," commented Michele Anthony, Chief Operating Officer, Sony Music Label Group, and Executive Vice President of Sony BMG Music Entertainment. "This project provides us with an important opportunity to build additional connections between our established artists and videogame players, as well as to create audiences for new and emerging artists. We are happy to be working with Sony Computer Entertainment America on what is, without question, one of the most compelling franchises in gaming."
Marketing efforts surrounding the in-game soundtrack and inclusion of Sony Music artists will include: consumer sampling at special events, retail programs, a national radio
promotion, an online campaign and joint street team efforts. As part of the online campaign to coincide with ATV Offroad Fury 3 's upcoming release, the two sister companies will launch an innovative online scavenger hunt where consumers will have the opportunity to win various prizes, including their own All-Terrain Vehicle (ATV), through uncovering clues and information on the bands' Web sites. More information on the online scavenger hunt can be found at www.atv3offroadrally.com, which goes live on November 2.
Developed by Climax Group, Inc., ATV Offroad Fury 3 is the third installment in the multi-million unit selling racing franchise that provides intense, free-roaming offroad racing gameplay, packed with 38 extensive, free-roaming environments, 6 mini-games, dozens of ATVs with unprecedented customization options and online gameplay. ATV Offroad Fury 3 will allow players to tear it up anywhere and blaze their own trail, choosing from more than 24 highly detailed ATVs including six competing ATVs in singleplayer and multiplayer modes that offer varied gameplay. With visually stunning backgrounds featuring water and mud effects and fully interactive objects such as ramps, tires, cones and trees, ATV Offroad Fury 3 will offer more than six distinct terrain types, each with it's own handling characteristics, including snow, dirt, mud, ice, water and grass.
The independent Entertainment Software Rating Board (ESRB) has rated ATV Offroad Fury 3 "E" for Everyone. For more information about the ERSB visit www.esrb.com .
About Sony BMG Music Entertainment
Sony BMG Music Entertainment is a global recorded music joint venture with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony BMG Music Entertainment is 50% owned by Bertelsmann A.G. and 50% owned by Sony Corporation of America.
About Sony Computer Entertainment America Inc.
Sony Computer Entertainment America Inc. continues to redefine the entertainment lifestyle with its PlayStation® and PS one game console, and the PlayStation®2 computer entertainment system. The PlayStation 2 computer entertainment system is set to revolutionize the home entertainment market, offering the most compelling interactive content and the capability to be used as a network terminal in the coming broadband era. Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one game console and the PlayStation 2 computer entertainment system for the North American market. Based in Foster City, Calif. Sony Computer Entertainment America Inc. serves as headquarters for all North American operations and is a wholly owned subsidiary of Sony Computer Entertainment Inc.