Sony and Omnicom heavyweights join IGA Worldwide

In a move set to further drive in-game advertising into the mainstream, former President of Sony Entertainment Europe, Chris Deering and Vice Chairman of Omnicom, Bruce Nelson have joined the board of IGA Worldwide, Inc.

With over 25 years experience in the interactive entertainment sector, Deering is recognised as one of the true pioneers of the videogame industry who has helped to shape the sector into a multi-billion dollar business. During his 20 years at Sony he was COO of the International Division of Sony Pictures Home Entertainment and thereafter both established and headed the Sony Computer Entertainment Europe (SCEE) division where he masterminded the launch of PlayStation 1 and 2 as well as PSP. He became President of Sony Europe, Consumer Electronics Division in 2004 and was subsequently responsible for revenues in excess of $10 billion. Deering has also held senior marketing positions at leading consumer brands Gillette and Atari. In 2004 he received the inaugural Interactive Industry Award from BAFTA for his outstanding contribution to the games industry.

"The in-game advertising sector is growing at a phenomenal rate and it has generated a tremendous buzz that could not be ignored," said Deering. "Having witnessed and enjoyed the growth of the games sector, l knew that in-game advertising would be a space with huge growth potential and the opportunity to lead the gaming industry in an exciting new direction."

Having recently been appointed Vice Chairman at Omnicom, Bruce Nelson brings more than 25 years of experience in senior positions at leading global advertising conglomerates, most recently as Chief Marketing Officer of IPG and prior to that Vice Chairman at Young and Rubicam Inc. and Executive Vice President of McCann Erickson Worldwide.

Amongst his many achievements at Interpublic Group, Nelson introduced a pioneering business model whereby multiple companies looked after the marketing needs of a single client.

"The fact that we have attracted such major heavyweights to our board from both the videogame and advertising sectors is a great endorsement of both IGA and the in-game advertising industry as a whole'," said Justin Townsend, CEO at IGA Worldwide.

"Having spent two years perfecting our proprietary Radial technology and infrastructure and building a successful business in Europe, we are now fully engaged with our roll-out into the US and Asia. The combined experience Chris and Bruce bring to the board will build on the significant momentum we've already generated for IGA Worldwide."

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NOTES TO EDITORS

About IGA Worldwide, Inc. (www.igaworldwide.com)
IGA Worldwide is the global leader in 360-degree in-game advertising solutions, helping brands to achieve measurable results in the world's fastest growing and most engaging new communications medium. Through its proprietary ad serving network, Radial ®, IGA enables advertisers to dynamically target millions of engaged consumers across a broad range of game platforms, titles and genres, whilst its wholly-owned communications consultancy, Hive Partners delivers strategic consulting services and exclusive access to unique integrated product placement and co-promotion opportunities.

Headquartered in New York with offices in London and Berlin, the group is backed by Easton Capital Group, Morgenthaler Ventures and DN Capital. IGA has recently been voted by ad industry-leaders as the 'Breakout Company of the Year 2006' and as a 'Top 100 Private Company' in the media and entertainment sector in the OnHollywood awards.

For further press information please contact:
Drew Benvie at LEWIS
Tel: +44 (0) 20 7802 2626
Fax: +44 (0) 20 7802 2627
Email: drewb@lewispr.com Web: www.lewispr.com

For IGA Worldwide enquiries, please contact:
Justin Townsend
Tel: +49 30 200 890 10
Email: justin.townsend@ingameadvertising.com
Web: www.igaworldwide.com