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Sonic video contest

Two trips to SEGA Japan to be won as erinaceous mascot celebrates 19th anniversary.

SAN FRANCISCO & LONDON - June 23, 2010

SEGA ® of America, Inc. and SEGA Europe Ltd. today announced that they have launched a video contest to celebrate Sonic the Hedgehog’s 19th anniversary. Two lucky grand prize winners (one from America, one from the UK) will each receive a trip for two to Tokyo to visit SEGA Japan and meet the Sonic development team.

“In honor of the nineteenth anniversary of our favorite hedgehog, we wanted to find a special way to thank Sonic’s fans throughout the years,” said Haruki Satomi, executive vice president of SEGA of America. “We think this contest is a great way to give fans a chance to express their creativity, enthusiasm and support for Sonic.”

Over the course of the next two weeks, contestants can upload their videos showing their appreciation and love for Sonic the Hedgehog to YouTube and then submit them for judging on the official Sonic 4 Contest Page. Videos will be judged on creativity, entertainment and effort; the ten best will be chosen by SEGA and showcased on the official Sonic the Hedgehog 4 website.

Sonic fans and the entire SEGA community will then choose their favorite to win either the grand prize trip to Tokyo, or a prize of a 32 GB iPod touch ® .

Think you’ve got the creativity to compete against the biggest Sonic fans out there? Learn more about the competition at http://www.sonicthehedgehog4.com/contest

About SEGA ® of America, Inc.

SEGA ® of America, Inc. is the American arm of Tokyo, Japan-based SEGA ® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s web site is located at www.sega.com/usa

About SEGA ® Europe Ltd.

SEGA ® Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe.

Ryan Morgan, TriplePoint for SEGA

415-955-8500

ryan@triplepointpr.com

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