Sonic the Hedgehog Figure Inductive Charger
20th anniversary tie-in now shipping.
San Diego, December 22. 2010
Mad Catz® Interactive, Inc. (“Mad Catz” or “the Company”) (AMEX/TSX: MCZ), a leading third-party interactive entertainment accessory provider, today announced the release of the limited edition Sonic the Hedgehog Figure Inductive Charger featuring a six inch tall Sonic and charge base for use with the Nintendo Wii video game system. Now shipping, the new Inductive Charger is released under the Company’s Mad Catz casual gaming brand.
Complementing the Mad Catz’ officially licensed Sonic the Hedgehog video game accessory range and just in time to celebrate Sonic’s 20 th Anniversary, the Inductive Charger is a limited edition, individually numbered, highly-collectible method for storing and charging up to two Wii remote controllers.
Sonic the Hedgehog is carefully sculpted, standing six inches tall, guardedly watching over gamers’ Wii remotes as they silently charge atop a green plateau representative of the classic ‘Green Hill Zone’ that fans are sure to recognize and appreciate. Built-in magnets help ensure controllers and battery packs are aligned in the most efficient charging position while rechargeable NiMH battery packs rapidly energize to provide up to 15 hours of game play. With innovative electromagnetic induction technology providing the means to charge Wii remotes without the need to remove protective protective silicone covers or Wii MotionPlus™ add-ons, the Sonic the Hedgehog Figure Inductive Charger delivers a fun, hassle-free charging solution.
Darren Richardson, President and Chief Executive Officer of Mad Catz commented, “We are delighted to be a part of Sonic’s 20 th Anniversary with the new licensed Inductive Charger. Working alongside SEGA, we believe we have created a charging solution which will prove irresistible to Sonic fans and gamers alike and one which continues to illustrate our strategy of bringing premier licenses to market via products which evoke a passionate consumer response.”
The Sonic the Hedgehog Figure Inductive Charger by Mad Catz is now shipping within the United States and is available on the Mad Catz web store (store.gameshark.com) for an MSRP of $49.99.
For further information please contact:
Alex Verrey: Global PR & Communications Manager
t. +44 (0) 1908 336 538
Michael Greco: Vice President of Marketing
t. + 1-619-321-3564
Allyson Vanderford : Interim Chief Financial Officer
t. +1-619-321 3545
Joseph Jaffoni, Norberto Aja and Jim Leahy
Jaffoni and Collins Incorporated
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About SEGA® of America, Inc.
SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America’s Web site is located at www.sega.com.
About Mad Catz Interactive, Inc.
Mad Catz is a leading global provider of innovative products for the interactive entertainment industry. Mad Catz develops and markets accessories for videogame systems and PCs under its Mad Catz (casual gaming), Saitek (simulation), Cyborg (pro gaming), Eclipse (home and office) and Tritton (gaming audio) brands. Mad Catz also operates e-commerce and content websites for videogame and PC products under its GameShark brand, develops, manufactures and markets proprietary earphones under its AirDrives brand, and publishes and distributes video/PC games. Mad Catz distributes its products through most of the leading retailers offering interactive entertainment products and has offices in North America, Europe and Asia. For additional information please go to www.madcatz.com, as well as www.store.gameshark.com, www.saitek.com, www.cyborggaming.com, www.eclipsetouch.com, www.trittontechnologies.com, www.gameshark.com and www.airdrives.com.
Safe Harbor for Forward Looking Statements: This press release contains forward-looking statements about the Company's business prospects that involve substantial risks and uncertainties. The Company assumes no obligation to update the forward-looking statements contained in this press release as a result of new information or future events or developments. You can identify these statements by the fact that they use words such as "anticipate," "estimate," "expect," "project," "intend," "should," "plan," "goal," "believe," and other words and terms of similar meaning in connection with any discussion of future operating or financial performance. Among the factors that could cause actual results to differ materially are the following: the ability to maintain or renew the Company's licenses; competitive developments affecting the Company's current products; first party price reductions; the ability to successfully market both new and existing products domestically and internationally; difficulties or delays in manufacturing; or a downturn in the market or industry. A further list and description of these risks, uncertainties and other matters can be found in the Company's reports filed with the Securities and Exchange Commission and the Canadian Securities Administrators