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SoGoPlay™ Celebrate The First Game Release As Compelling Puzzler Fruitfall™ Hits The Market

FOR IMMEDIATE RELEASE

-- 27th October 2006 --

Manchester, United Kingdom - 27th October 2006 - SoGoPlay - the casual gaming company today celebrated the release of its first casual gaming title, Fruitfall which is available for the first time this month.

Fruitfall is a unique puzzle game concept and its launch into the casual gaming market is expected to emulate the great success already achieved on other platforms. The gameplay mechanic which combined with an impressive array of features creates an easy-to-play but difficult to master puzzler which utilises a unique rotating map visual style.

Fruitfall is available as a downloadable demo, with one hour's free play, and can be upgraded to a deluxe version which includes; 4 new playable worlds, 50 levels, Hi-Resolution Graphics and a full screen mode.

Head of Sales, Barry White commented, "Fruitfall is an ideal casual game. It doesn't take long to learn how to play and you're hooked within minutes. With increasing levels of difficulty, it's ideally suited to that casual gamer".

Managing Director, Paul Gouge, added, "We're delighted with our first launch and with the pick-up from our Gaming Portal partners and we're looking-forward to developing these relationships for our future releases".

Fruitfall is available by the SoGoPlay portal at www.sogoplay.com and via other key gaming portals such as; Yahoo, AOL, MSN, Pogo, Spill Group, Reflexive, Big Fish Games, Boonty, Gamefiesta, iWin and Gamefools.

For further information please contact:

Tina Elkin, SoGoPlay Ltd

Tel: +44 (0) 161 839 2828,

Fax: +44 (0) 161 839 2838

Email: tina@sogoplay.com

Simon Jones, Peppermint M Ltd.

Tel: +44 (0) 7889 162939

Fax: + 44 (0) 1483 797574

Email: simon.jones@peppermintm.co.uk

This release was issued by PEPPERMINT M, a marketing company specialising in the mobile entertainment, toy, video games and licensing sectors.

For more information see: www.peppermintm.co.uk

-- About SoGoPlay --

SoGoPlay is premier developer and publisher of compelling games for the casual gaming market. The company is so confident in the quality of its offering that it allows consumers to download and play feature-rich versions free-of-charge. SoGoPlay also offers deluxe versions of all its games which, for a small fee, include additional features, new levels and more-challenging gameplay.

SoGoPlay is a privately-owned and run by the principals. The management team has over 40-years experience in the Entertainment Industry and have a proven track-record of delivering high-quality games based on global brands for mobile platforms, console and PCs.

The company website is located at: www.sogoplay.com

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