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SoGoPlay™ Appoint Peppermint M to handle their launch activity.

FOR IMMEDIATE RELEASE

-- 25th October 2006 --

Manchester, United Kingdom - 25th October 2006 - Casual gaming company SoGoPlay today appointed marketing company, Peppermint M to handle their launch activity.

SoGoPlay aims to be a market-leading provider of casual games to the global online market and will deliver games both via its own portal at www.sogoplay.com and via its distribution network of major portals such as Real Networks, MSN, Big Fish, Oberon and TryMedia.

Peppermint M are a full-service marketing agency specialising in the mobile entertainment, toy, video game and licensing markets.

SoGoPlay's Creative Director, Alex Rigby, commented, "We have a large number of exciting projects under development and we've committed heavily to ensure that we have the best possible offering to the casual gaming consumer. Peppermint M will ensure that we gain the best-possible exposure for our brands and will help us develop and execute our launch strategies".

Peppermint Director, Simon Jones, added, "SoGoPlay have a wealth of innovative concepts under development and we're confident that we can help them shape their consumer message to maximize their market profile. This market is huge and SoGoPlay is perfectly positioned to become a considerable player".

You can learn more about SoGoPlay at their website: www.sogoplay.com

For further information please contact:

Tina Elkin, SoGoPlay Ltd

Tel: +44 (0) 161 839 2828,

Fax: +44 (0) 161 839 2838

Email: tina@sogoplay.com

Simon Jones, Peppermint M Ltd.

Tel: +44 (0) 7889 162939

Fax: + 44 (0) 1483 797574

Email: simon.jones@peppermintm.co.uk

This release was issued by PEPPERMINT M, a marketing company specialising in the mobile entertainment, toy, video games and licensing sectors.

For more information see: www.peppermintm.co.uk

-- About SoGoPlay --

SoGoPlay is premier developer and publisher of compelling games for the casual gaming market. The company is so confident in the quality of its offering that it allows consumers to download and play feature-rich versions free-of-charge. SoGoPlay also offers deluxe versions of all its games which, for a small fee, include additional features, new levels and more-challenging gameplay.

SoGoPlay is a privately-owned and run by the principals. The management team has over 40-years experience in the Entertainment Industry and have a proven track-record of delivering high-quality games based on global brands for mobile platforms, console and PCs.

The company website is located at: www.sogoplay.com

-- About Peppermint M --

Peppermint M are a full-service marketing agency specialising in the mobile entertainment, toy, video game and licensing markets. The Company is run by Simon Jones a Marketing Director with many years experience in those markets.

Peppermint M offers its clients a similar service to an internal Marketing Director but without the overhead.

The company's website is located at: www.peppermintm.co.uk

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