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SN Systems introduces new logo and website

FOR IMMEDIATE RELEASE

Bristol, 12 December 2006 - SN Systems, a subsidiary of Sony Computer Entertainment Inc. (SCEI) specializing in software development tools, is delighted to announce the introduction of their new logo and redesigned website.

Following the acquisition of SN Systems by SCEI in late 2005, developers at the Bristol office have been busy working on new software tools and responding to feedback from game developers by implementing numerous feature requests. SN Systems is working directly with the hardware and software platform development teams at SCEI including engineers at Sony Computer Entertainment America and Sony Computer Entertainment Europe, enabling the performance and functionality of the SN Systems tools to be enhanced further than ever before. Developers from SN Systems also visit game development studios worldwide, collecting feedback and advising on the product range. Training on products such as Tuner, a performance analyzer available for all the PlayStation® platforms including PLAYSTATION®3 (PS3) and PSP® (PlayStation®Portable) systems is also available upon request.

Andy Beveridge, Director commented "Becoming part of SCEI has been a very positive step that has given us closer access to the technology, enabling us to do a much better job of supporting game developers with the tools they need.

The introduction of the new logo and website represent the improvements here and underline our continuing commitment to game development. We have a vast amount of information within the website which game developers can utilize. Behind the new look; SN Systems is still very much at the forefront of game software development tools technology with the same experienced and passionate staff as before, as well as a number of new and experienced engineers who have joined the team. It's a very exciting time to be working here with team numbers increasing so we're always interested in hearing from talented engineers."

Along with the new look and feel, the redesigned website contains detailed information of which tools are available for each platform with all the latest features listed in downloadable product data sheets. In the secure customer support area, there is a vast amount of technical FAQ's for developers to browse through using a redesigned more powerful search engine. Studios can also submit and track support calls as well as manage their licenses online.

For further information on any SN Systems related products please visit www.snsys.com or contact sales@snsys.com

About SN Systems

SN Systems is a wholly owned subsidiary of Sony Computer Entertainment Inc. that produces industry-standard development tools used by console game programmers worldwide. SN Systems has built a high reputation for understanding and meeting the needs of games developers, delivering quality software such as ProDG, ProView and Tuner while offering unrivalled first-class support.

For further information, please visit www.snsys.com.

About Sony Computer Entertainment Inc.

Recognized as the global leader and company responsible for the progression of consumer-based computer entertainment, Sony Computer Entertainment Inc. (SCEI) manufacturers, distributes and markets the PlayStation® game console, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system and the upcoming, much-anticipated PLAYSTATION®3 system. PlayStation has revolutionized home entertainment by introducing advanced 3D graphic processing, and PlayStation 2 further enhances the PlayStation legacy as the core of home networked entertainment. PSP is a new handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. PLAYSTATION®3 is an advanced computer system, incorporating the state-of-the-art Cell processor with super computer like power. SCEI, along with its subsidiary divisions Sony Computer Entertainment America Inc., Sony Computer Entertainment Europe Ltd., and Sony Computer Entertainment Korea Inc. develops, publishes, markets and distributes software, and manages the third party licensing programs for these platforms in the respective markets worldwide. Headquartered in Tokyo, Japan, Sony Computer Entertainment Inc. is an independent business unit of the Sony Group.

"PlayStation", "PSP" and "PLAYSTATION" are registered trademarks and "PS3" is a trademark of Sony Computer Entertainment Inc.

ProDG is a registered trademark, ProView and Tuner are trademarks of SN Systems Limited

Contact: Tony Liviabella

Phone: +44-(0)-117-929-9733 / E-mail: sales@snsys.com

Media Enquiries: Alison Beasley

Phone: +44-(0)-160-864-5756 / E-mail: Alison@lincolnbeasley.co.uk

Sony Computer Entertainment

Corporate Communications

Phone: +81-3-6438-8686

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