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hi5 members now welcomed to virtual world.

AUCKLAND, New Zealand - June 2, 2009

SmallWorlds, a new generation of 3D virtual world that integrates seamlessly with the rest of the web, today announced the unveiling of their engaging virtual world within the hi5 social entertainment community. With this launch, 60 million monthly unique hi5 visitors can directly access the virtual world through the hi5 Games channel to participate in the SmallWorlds experience. While inside SmallWorlds, hi5 members can create their own avatar, explore the community, customize their pet, decorate their own room with furniture, music and videos – even create their own experiences to share with others through SmallWorlds’ unique Interactibles framework.

"Through this partnership, we are able to provide the hi5 community with valuable, entertaining content and a seamless experience when purchasing premium items in SmallWorlds using their hi5 Coins," said Ted Tagami, Vice President of Business Development for SmallWorlds. "We anticipate this partnership to be greatly beneficial for both parties."

With the integration of SmallWorlds into hi5, members now have immediate access to the virtual world through the hi5 Games channel and can enjoy creating and playing in competitions, games, quests and missions. In addition, hi5 members will be able to spend their hi5 Coins in SmallWorlds to purchase premium items such as rare monthly collectibles, upgrades for their room and enhancements for their avatar.

"We are dedicated to fostering social engagement for our global audience. By integrating a highly interactive virtual environment like SmallWorlds into hi5, we are providing our audience with another medium for fun and engaging social experiences," said Anil Dharni, Vice President of Products at hi5. "With the seamless integration of our virtual currency into SmallWorlds, our community will also enjoy being able to purchase items within the virtual world using their hi5 Coins."

hi5 recently announced their social entertainment strategy of seamlessly integrating interactive content from key OpenSocial partners into their infrastructure, which is continued through this partnership with SmallWorlds. The SmallWorlds virtual world will be deeply integrated into the hi5 API, providing greater access for SmallWorlds to the hi5 audience and to revenue-sharing opportunities. SmallWorlds and hi5 will share revenue generated through the SmallWorlds virtual world.

For more information, please visit:

About SmallWorlds

SmallWorlds is a new generation of virtual world combining digital media, web content and casual games into a highly accessible and entertaining 3D world that integrates seamlessly with the rest of the web. Inside SmallWorlds, audiences create their own personal space with an avatar, pet and room, and then share experiences with their friends in the community like playing games, watching videos, listening to their favorite bands, browsing through photo galleries, and so much more. SmallWorlds is also connected through open social platforms including Facebook, Bebo and MySpace. Bringing together the best aspects of online games, instant messaging, social networks and digital media, SmallWorlds integrates these interactive and engaging elements into a browser-based virtual world that is just a click away. For more information, visit

About hi5 Networks

Headquartered in San Francisco, hi5 is one of the world's largest and fastest growing social entertainment sites. Our focus is on delivering a fun, interactive, and immersive social experience online to our users around the world. With over 60 million unique visitors every month, hi5 is a top 20 website globally and the number one social site in dozens of countries across Latin America, Europe, and Asia. The service is available in over 50 languages, delivering localized content, games and other applications to users worldwide. For more information on hi5, visit

Kate Pietrelli, SmallWorlds Media Contact, TriplePoint


Shelley Risk, hi5 Networks Media Contact, The Horn Group


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