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iPhone version out.

LOS ANGELES, Calif., – December 18, 2008–EA Mobile™, a division of Electronic Arts Inc. (NASDAQ:ERTS), today announced the availability of SimCity™ for the iPhone™ and iPod® touch. SimCity provides an addictive environment for players to construct, manage and even destroy their own dream city, all in the palm of their hand.

“SimCity for the iPhone and iPod touch takes mobile games to a whole new level,” said Adam Sussman, VP Publishing Americas and Asia for EA Mobile. “Easy to learn, a lifetime to master, it’s one of the largest mobile games ever produced, providing our customers with hundreds of hours of great gameplay.”

Build an entire metropolis on your iPhone, from budgets to bulldozers, taxes to tornadoes, everything is in your control and the sky’s the limit. With SimCity, you can make your city look stunning by incorporating contemporary landmarks like the Golden Gate Bridge and the Washington Monument. Strike the perfect balance between industrial and residential zones to keep your city thriving, manage utilities like water and garbage, and even control traffic to keep your citizens happy. Ready for a change? Just tap the screen to call in a disaster and watch UFO’s rain destruction upon your city’s foundation!

SimCity is available globally from the Apple App Store on iPhone and iPod touch, or by simply visiting from an iPhone.


About EA Mobile

EA Mobile™ is the world’s leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company’s partnership with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone™ and iPod®. For more information about EA Mobile, please visit

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA SPORTS Freestyle™ and POGO™. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

EA, EA SPORTS, EA SPORTS Freestyle, EA Mobile, POGO, Need for Speed, SimCity and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. John Madden, NFL, FIFA and NASCAR are the property of their respective owners and used with permission. Tetris is a registered trademark of Tetris Holding, LLC. Bejeweled is a registered trademark of PopCap Games, Inc. MONOPOLY and YAHTZEE are trademarks of Hasbro. SCRABBLE is a trademark of Hasbro in the United States and Canada and is used with permission. iPod and iPhone are trademarks of Apple Inc.

Contacts Guy McGerr

Weber Shandwick for EA Mobile

+44 (0) 20 7067 0337

Deborah Coster

EA Casual Entertainment

+44 (0)1483 463664

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