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SimBin/RaceRoom deal

Swedish and Swiss racing game studios link arms.

Vara/Sweden, November 08th, 2010 – The Swedish game development company SimBin Studios AB and the Swiss based entertainment company RaceRoom Entertainment AG announce their entering into a long term strategic business partnership. As both companies are 100% dedicated to the virtual fascination of motorsports they will now join forces in the online racing business.

SimBin is the award winning Swedish game development company with special focus on authentic racing simulations and is well known for its ultra realistic racing games like “GTR”, “GT Legends”, “Race Pro” and many others. The concept of the RaceRoom software is based on SimBins experience from several games and is also filled with over 50 famous racing circuits and more than 600 existent racing cars created by the Swedish developer.

Henrik Roos, SimBin Studios AB, CEO and former professional racing driver comments: “We are very happy to enter the world of online racing with a strong partner like RaceRoom Entertainment AG. We are currently jointly evaluation and discussing every option to offer the best online racing experience in the market.”

By using the latest simulation technology the RaceRoom Entertainment AG offers a real world of racing into which everyone – regardless of age – can immerse to experience the unique fascination of motor sports live and direct. In high class racing simulators multiple players can compete against each others in virtual live races on some of the most thrilling race circuits from around the world. Race bucket seats and high end steering wheels, integrates with a widescreen display system and immersive sound catapults the players straight into the world of racing.

“We want to entertain and thrill the people with our virtual racing products. And I think most of the people are excited. If somebody was caught by the race fever he has to come back and try it again. The unique selling proposition of the cooperation between RaceRoom and SimBin is the fact that real racing drivers have developed realistic virtual racing software in which they also have integrated their own racing experience” says Peter Banz, CEO of the RaceRoom Entertainment AG.

About SimBin:

SimBin is an award winning Swedish game development company with special focus on authentic racing simulations. With multiple industry awards and critically acclaimed titles in the bag already, the continued goal is to make authentic race gaming equally enjoyable and rewarding for beginners as well as for the hardcore veterans of the genre. In the SimBin portfolio of developed games you will find award winning titles like "GTR – The FIA GT Racing Game", "GT Legends", "GTR 2 – The FIA GT Racing Game", "RACE 07 - The WTCC Game", “GTR Evolution", "Race On" and "STCC The Game" all for PC as well as RACE Pro for the Xbox 360.

GTR and RACE are registered trademarks owned by the SimBin group.

Find more information on www.simbin.com

About RaceRoom Entertainment

RaceRoom Entertainment AG is an entertainment company based in Rotkreuz, Switzerland. RaceRoom develops both virtual racing hardware as well as racing software. The combined products are sold as a turn key business concept to the entertainment, restaurant and amusement industry. RaceRoom offers a real world of racing by innovative simulation technology, in which everyone - whether young or old - can experience the unique fascination of motorsports personally. Furthermore the mobile RaceRoom concept stops with its RoadShow at numerous international events and brings driving pleasure and entertainment to everyone.

Find more information on www.raceroom-entertainment.com 

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