Silly Bandz

Cincinnati, OH – Oct. 25, 2010 – Video game publisher Zoo Entertainment, Inc (NASDAQ CM: ZOOG) today announced that the wildly popular Silly Bandz will be making their debut as a video game for the Nintendo DSTM just in time for the holidays. In the game, players rescue trapped Silly Bandz by catapulting them to freedom.

“As one of the year’s biggest pop culture phenomena, we’re excited to be creating a Silly Bandz experience that brings the fun to life on the Nintendo DS,” said Mark Seremet, Zoo Games CEO. “The exclusive video game themed Silly Bandz bundled with the title help to make Silly Bandz a perfect fit for all the handheld gamers on your holiday list.”

To rescue captured Silly Bandz, players use the Bandz in their in-game collection to take aim at the cages in each level. Once free, the Silly Bandz join players’ collections and can then be used to help rescue others. Players will need to think strategically about their collection to determine the best Silly Bandz for each battle, as some Silly Bandz feature special powers, such as multiplying themselves or exploding in air.

As players progress, 200 Silly Bandz are unlocked over 40 levels in four environments that add exciting outdoor, marine, party and fantasy locations to the game. With so many Silly Bandz on the line, players need to stay on the alert for enemies trying to sabotage the rescue operation. Silly Bandz also features local multiplayer versus mode, which allows two players to battle it out to see who can free the most Silly Bandz and score the most points.

To add even more fun to playing with Silly Bandz on the DS, the game is bundled with a 12-pack of exclusive video game themed Silly Bandz, including game controller, joystick, arcade machine and pinball game shapes.

Silly Bandz for the Nintendo DSTM is rated E for Everyone and will be available in early December for an MSRP of $29.99. For press assets, please visit the following link: http://bhimpact.gamespress.com/client_page.asp?i=182

About Zoo Entertainment

Zoo Entertainment is a developer, publisher and distributor of interactive entertainment software targeted to family-oriented mass-market consumers. With a strong network of leading national mass market retailers, its casual and value-focused titles span categories including sports, family, racing, game-show, strategy and action-adventure, and more. Zoo Entertainment software is developed for all major consoles, handheld gaming devices, PCs, and mobile devices as well online and download game services.

Zoo’s innovative content creation site, indiePub Games ( www.indiepubgames.com), was designed to capitalize on opportunities in the emerging and high growth digital entertainment space. The site fosters the independent gaming community by playing host to independent game developers and players and providing developers with the resources they need to collaborate and create great games. A destination site for gaming enthusiasts and consumers, indiePub Games takes an active role in helping independent developers create innovative entertainment software.

For more information, visit www.zoogamesinc.com.

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Media Contacts

Rachel Belinky

Zoo Games

513-824-8297

pr@zoogamesinc.com

Shannon McPhee

Bender/Helper Impact

310-694-3118

shannon_mcphee@bhimpact.com