Silkroad Online Named Official Game of Game & Game World Championship

FOR IMMEDIATE RELEASE

SAN JOSE, CA - October 18, 2007 - Joymax, an independent developer of interactive entertainment for the global market, announced today that Silkroad Online, the company's flagship massively multiplayer online role-playing game in the U.S., will be an official game of the Game & Game World Championship (GNGWC) in 2007. GNGWC is an international competition sponsored by Korean Software Industry Promotion Agency (KIPA), an organization dedicated to offering the best online Korean games worldwide on its website, located at www.gamengame.com. Silkroad Online is one of six games featured at the event this year.

Online preliminary rounds for GNGWC began in July with regional finals continuing in Germany, Vietnam, North America, and Japan. The North American qualifying round will be held on October 20, 2007 at the Cyberia Internet Café, 1451 W. Artesia Blvd. #3, in Gardena, California. Finalists will compete for cash and prizes on December 1st at the SoftExpo & Digital Content Fair 2007 in Seoul, Korea. More information about GNGWC is available at www.gngwc.com.

About Silkroad Online

Silkroad Online is a massively multiplayer online RPG that puts the player deep into ancient Chinese and European civilizations along the historic Silk Road trade route. Traveling across Jang'an, China to Constantinople, players can make their fortunes as merchants, prey on the rich as thieves, or be protection-for-hire as hunters. Silkroad Online is free to play, and offers the unique chance for players to develop their characters free of restrictions or fixed paths.

More information about Silkroad Online is available at http://www.silkroadonline.net.

About Game and Game

Game and Game is a free online game service provided by the Korean Software Industry Promotion Agency (KIPA). The site is a one-stop portal to the latest Korean-made beta games and related information, all for free. Upon finalizing each beta program, gameNgame.com's listed games will become available as fee-based services in North America. From the site, American online gamers can also visit each of the four game companies' web sites to learn more about how to participate in upcoming promotional events and tournaments, and how to win great prizes. For more information on gameNgame.com, please visit its web site at http://www.gamengame.com.

About KIPA

KIPA is a subsidiary of the Ministry of Information and Communication (MIC) of the Government of the Republic of Korea. KIPA is assisting the industry in continuous expansion of markets and nurturing its global companies. Its activities also include building infrastructure and creating markets for the digital content industry, and promoting those companies' advancement into overseas markets. KIPA also provides support programs for Korean digital content developers to enter overseas markets. Through this program, it helps expand exports while providing the developers with opportunities to entering new markets. For more information on KIPA and its partners, please visit its Web site at http://www.software.or.kr.

About Joymax

Since its establishment in April 1997, Joymax has been developing quality games for the rapidly-growing interactive entertainment market. Based in Seoul, Korea, the company has published numerous titles for the PC platform, and its first MMORPG, Silkroad Online, has grown to offer service to over 200 countries since its 2004 launch. Joymax is a global entertainment company providing multimedia content. For more information, please visit http://www.joymax.co.kr/eng/.

CONTACT:

Rannie Yoo

Kohnke Communications

415-777-5216

rannie@kohnkecomm.com