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Silkroad Online

"Clean Campaign" launched to seek and destroy bot accounts.

IRVINE, Calif. - July 28, 2009

Joymax, an independent developer and publisher of interactive entertainment for the global market, today announced the launch of the “Clean Campaign” in fantasy MMORPG Silkroad Online. Through a brand new internet robot (aka “bot”) detecting system, Joymax will identify and restrict all Silkroad Online accounts associated with illegal automatic hunting programs. The campaign is designed to alleviate server congestion and enable players to enter the game with greater ease.

“We strive to provide a high-quality gaming experience for Silkroad Online players,” said Jina Song, General Manager at Joymax. “Through this campaign, we will be addressing the technical challenges posed by bots, and improving the performance of the servers for our community.”

During the “Clean Campaign” Joymax will host several community events that engage players in Silkroad Online. Stay tuned for more information on the upcoming community events.

To learn more about the “Clean Campaign” for Silkroad Online, visit the official website at www.joymax.com/silkroad.

About Silkroad Online

Silkroad Online is a massively multiplayer online RPG that puts the player deep into historical fantasy, joining the Chinese and European civilizations along the Silk Road trade route. Traveling across Jangan, from China to Constantinople, players can make their fortunes as merchants, prey on the rich as thieves, or be protection-for-hire as hunters. The most recent expansion, Legend III Roc Mountain, added new territory, quests, weapons, and an increased level cap for adventurers. With over 18 million registered users and 170,000 concurrent players worldwide, the triangular conflict of Silkroad Online has never been more exciting. More information about Silkroad Online is available at www.joymax.com/silkroad.

About Joymax

Since its establishment in April, 1997, Joymax has been developing and publishing quality games for the emerging game industry of the 21st century. Based in Seoul, Korea, the company has published numerous titles for the PC platform, and its first MMORPG, Silkroad Online, has grown to offer service in 200 countries since its 2004 launch. Joymax is to become a global entertainment company providing multimedia content. For more information, please visit www.joymax.co.kr/eng/.

Kate Pietrelli, TriplePoint

415-955-8500

katep@triplepointpr.com

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