Sensor Tower acquires ad intelligence platform Pathmatics
New addition will provide insight into more platforms, including TikTok and Snap
Mobile analytics firm Sensor Tower has acquired marketing intelligence platform Pathmatics for an undisclosed sum.
The acquisition will see Pathmatics' paid digital and social media platform insight merge with Sensor Tower's mobile and publisher analytics.
As a result, Sensor Tower will now be able to offer insight into a wider range of platforms - including TikTok, YouTube mobile and Snap.
It'll also offer digital TV insights and expanded coverage for mobile app ad insights.
Last year, Sensor Tower received a $45m investment to accelerate growth, following record revenues year-on-year.