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Sennari's Award Winning PrizePlay™Proves to Be Mobile Game of Choice with over 200,000 games played in first 3 months

Winning Real Prizes On Mobile Phones Takes the UK by Storm as Thousands Play Games


SAN FRANCISCO & LONDON - May 10th - - An acre of the Moon, gift certificates to Virgin® Megastores and a tours of football grounds, are just a few prizes that Vodafone and T-Mobile users in the UK are winning just by playing Sennari's new PrizePlay mobile games. First released in the UK five months ago, the mobile game collection has reached a download milestone; surpassing 200,000 games played with over 20,000,000 Bling points, awarded to date.

Mobile users who play one of the many titles available - PrizePlay Monopoly, PrizePlay Star Trek, PrizePlay Snakes and Ladders, PrizePlay Triple Towers Solitaire, PrizePlay Goldenballs, PrizePlay Mahjong, PrizePlay Poker: Six Card Battle -have a chance to win prize points, called 'Bling', which can then be used to electronically purchase a variety of items from the PrizePlay prizing catalogue.

All PrizePlay games give players the ability to win their choice of thousands of prizes, including ringtones, cinema tickets, electronic goods, laser games, charity donations and much more. Prizes are redeemed right from the game on the phone or via the web at

PrizePlay games are pay per play, just like a real world arcade. Each download purchase on T-Mobile includes ten free plays, after which players buy buckets of tokens, via their phone bill, that can be used in any PrizePlay game, similar to a traditional video arcade.

Each PrizePlay game shares the same account information so that tokens purchased in one game can be used to play any PrizePlay game. Bling accrued in any PrizePlay game is also accrued in the same account making it easier to win bigger prizes even faster.

Note to editors: PrizePlay-loaded phones are available for play and review. Please contact Vijay Chattha at 415-305-6041 or for more details.

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About Sennari
Sennari offers the first mobile customer relationship management (mCRM) platform that helps carriers and content providers know their customers. Sennari's services are designed to increase loyalty and revenue potential by enabling all forms of consumer relationships within mobile content applications, including real-time events, customer interaction, friend based referral programs, opt-in marketing and SMS campaigns. For more information, visit

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