Sennari Program Allows Anyone To Earn Cash By Offering Free Mobile Game Downloads

CUPERTINO, Calif. & LONDON - August 30, 2006 - - Sennari, the world leader in CRM-based applications for mobile phones, announces the immediate availability of its PrizePlay affiliate program that allows any partner web site to earn cash for offering PrizePlay games as free downloads.

PrizePlay mobile games, which include Monopoly, Snakes and Ladders, Triple Towers, Poker, Mahjong, Goldenballs (Pachinko) and Star Trek, offer the ability to win prizes in every game played with real time prize redemption right from the phone. Since the launch of PrizePlay, the games have been widely received among mobile users in the UK.

According to Juniper Research, the revenue for mobile games worldwide will grow to $17 billion by 2010 and that mobile games are "at the heart" of the demand for mobile entertainment; partners can take advantage of this huge market potential and PrizePlay's popularity to generate substantial income.

To encourage users to try PrizePlay games, Sennari offers all of the games free to download. As a result, affiliates can capitalize on high conversion rates, which, allied with Sennari's impressive commission payment, will generate high revenue for affiliates quickly and easily. Sennari provides affiliates with PrizePlay links and web ad banner: when a visitor comes through the affiliate web site to www.prizeplay.com, downloads and registers a free game, the affiliate receives a cash bounty (for each new registrant). Sennari also supplies affiliates with updated weekly content and access to product feeds that best suits their web site.

"We designed this program to make it easy for partner web sites to take advantage of the emerging mobile game market," said Bill Barhydt, CEO of Sennari. "We are not aware of any other service that offers this kind of opportunity for web sites to earn cash via web-based mobile game distribution, nor one that doesn't require any opt-in subscription or future purchase from users. It's a win-win situation for all."

In addition to in-game prizing, PrizePlay's casual games offer appealing features, including: pay-per-play using game tokens; a shared wallet across all games to access tokens and prize points; refer-a-friend to win more prize points; and in-game promotions and advertising. Each free download includes six free plays, after which players buy buckets of tokens via their phone bill, or pre-paid mobile phone credit, that can be used in any PrizePlay game, similar to a traditional video arcade.

PrizePlay games give users the ability to win their choice of thousands of prizes offered in the PrizePlay catalogue, including: ringtones, cinema tickets, mobile wallpaper, electronic goods, laser games, perfume/cologne and much more. Prizes are redeemed right from the game on the phone or via the web at www.prizeplay.com.

Companies interested in the PrizePlay affiliate program can sign-up and find more information at: http://www.prizeplay.com/about.jsp#affp

About Sennari

Sennari offers the first mobile customer relationship management (mCRM) platform for building connected transactional mobile applications. mCRM enabled applications, like PrizePlay, are designed to increase loyalty and revenue potential by enabling all forms of consumer relationships within mobile content applications, including: auto user registration; in-app transactions, such as pay per use, loyalty points and subscriptions; real-time events and promotions; customer interaction; friend-based referral programs; opt-in marketing; and SMS campaigns. For more information, visit www.sennari.com