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Sennari Launches PrizePlay Gaming Service On Vodafone live!

Skill-based prize games offered to Vodafone UK customers

(LONDON, LAS VEGAS & CURPERTINO, Calif.) - Jan. 4, 2006 - - Sennari, the world leader in CRM-based applications for mobile phones, today announced at the Consumer Electronics Show (CES) in Las Vegas that its PrizePlayTM gaming service, a new category of mobile games with prizes, is now available to Vodafone live! customers throughout the UK. The first PrizePlay titles include: PrizePlay Monopoly, PrizePlay Snakes and Ladders, PrizePlay Triple Towers and PrizePlay Goldenballs. Four additional PrizePlay titles will be added to the catalogue in the first quarter of 2006.

PrizePlay is a suite of games designed using a pay-per-play model with in-game prizes to encourage repeat play. Built on Sennari's proprietary mCRM platform, PrizePlay offers many groundbreaking features including: real-time game interaction; in-game transactions that involve storing points, currencies, tokens, or coupons; pay-per-play or tournament style gaming models; and in-game prizing.

"Our comprehensive PrizePlay service represents the future of mobile gaming," said Bill Barhydt, CEO of Sennari. "Today's mobile consumers want compelling casual games with game play times of a few seconds to a few minutes. We go even further by turning these games into true customer retention and loyalty features for wireless carriers."

PrizePlay games are available for download from Vodafone live! Customers pay for each game, with the cost either being deducted from their pre-pay account, or added to their monthly bill. Each download includes six free plays, after which players buy tokens that can be used in any prize play game. All of the games give users the ability to win prizes, such as digital downloads, electronic goods and high street retail gift certificates. There are thousands of prizes in the catalogue and more are being added every week. Prizes are redeemed right from the game on the phone or via the web at www.prizeplay.net.

About Sennari

Sennari is the industry's first mobile loyalty and CRM platform that provides mobile carriers, and content companies with solutions for reducing churn and creating new revenue streams. Sennari's services enable all forms of consumer relationships within mobile applications including transaction enablement, rewards programs and prize-based applications. For more information, visit www.sennari.com.

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