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Feel the Magic: XY/XX Official Name of "Project Rub"

SAN FRANCISCO (October 7, 2004) - SEGA® today released new information about its highly stylized launch title for the Nintendo DSTM System. Developed by SONICTEAM, Feel the MagicTM: XY/XX (also known as Kimi no Tame Nara Shineru in Japan; formerly known as Project Rub in North America) is a quirky, action-packed adventure that offers an innovative experience through new methods of play.

Leveraging the unique technology offered by the DS hardware, Feel the Magic: XY/XX challenges gamers to use the touch screen and microphone, switching between stylus, their voice, and even their breath to control character action.

Feel the Magic: XY/XX is slated for release with the launch of Nintendo DS; around November 21, 2004.

About Feel the Magic: XY/XX

The game's hero has a sunny beauty on his mind, and he's doing everything he can to score a date with her. He enlists the help of the Rub Rabbits - a suave gang of super performers who wear plastic, members-only rabbit ears - to help him get her attention. Through a series of madcap performances like defending himself from bulls and blowing out giant candles, our hero manages to impress the girl. When he finally takes her out, the craziness really begins: a rival suddenly appears and a dark cloud is cast over their love. Will he ever be able to feel the magic of true love?

About SEGA

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at

SEGA is a registered trademark of SEGA Corporation in the U.S. and/or other countries. All other trademarks are properties of their respective owners.

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