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SEGA SHIPS SONIC RIDERS FOR THE PC

PC Version of the Fan Favorite Hits Stores in Time for the Holidays

LONDON & SAN FRANCISCO (November 16, 2006) - SEGA® of America Inc. and SEGA® Europe Ltd. today announced Sonic Riders has begun shipping for the PC. Sonic Riders takes gamers on an electrifying ride on air boards at break-neck speeds through a wide variety of tracks.

In Sonic Riders, players race on air boards through over 13 amazingly detailed and challenging courses in either single player or 2-player multiplayer mode. The innovatively designed tracks are filled with objects such as jump ramps for high flying acrobatic tricks and long rails for grinding action. Riders will also ride "Turbulence" - waves generated from other riders - to boost their own speed. "Turbulence" can also be used as a moving half-pipe so riders can perform aerial tricks while racing past fellow competitors.

Developed by Sonic Team, Sonic Riders for the PC is rated "E" for 'Everyone' by the Entertainment Software Review Board, and is available at retailers nationwide for an MSRP of $19.95. For screenshots and artwork, please visit the SEGA FTP site at: http://segapr.segaamerica.com

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America Web Site is located at www.SEGA.com

About SEGA® Europe, Ltd.

SEGA Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's Web Site is located at www.sega-europe.com

CONTACTS:

Steve Groll

SEGA of America

(415) 701-4124

steve.groll@segaamerica.com

Lynn Daniel

SEGA Europe Ltd.

+44 (0) 20 8995 3399

DanielL@soe.sega.co.uk

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