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SEGA PRESENTS MEDIEVAL II: TOTAL WAR, YAKUZA, VIRTUA TENNIS 3, SONIC THE HEDGEHOG AND MANY MORE AT THIS YEARS GAMES CONVENTION

FOR IMMEDIATE RELEASE

SEGA @ GC 2006

Business Centre Hall 2, Booth I 60

Hall 5, Booth F 11

MUNICH (17th Aug 2006) - With the impetus of a successful E3 behind them, SEGA are appearing for the second time after their return to the German market in Leipzig. The line-up for the 2006 Games Convention will be dominated by AAA titles such as Rome sequel, Medieval II: Total War for PC, Sonic The Hedgehog on the Xbox 360 video game and entertainment system from Microsoft and Virtua Tennis 3 also on Xbox 360, all being playable for the first time in public and joining Yakuza for the PlayStation®2 computer entertainment system which highlights an already impressive line-up.

These numerous European premieres are united by high-profile titles such as Phantasy Star Universe on PS2, Xbox 360, PC, the MMORPG with an additional single player campaign. Sonic Rivals, Sonic's first appearance on PSP portable entertainment system, as well as Charlotte's Web, a powerful film licence which forms the basis for non-violent family entertainment.

SEGA will be showing selected contacts further next generation highlights in the Business Centre. Included are; SEGA Rally, Full Auto 2: Battlelines, Virtua Tennis 3 and Sonic The Hedgehog (all for the PLAYSTATION®3 computer entertainment system), along with Super Monkey Ball Banana Blitz and Sonic and the Secret Rings (both for the Wii system from Nintendo).

"The 2006 Games Convention is a perfect stage for our constantly growing line-up of unique games. We will offer countless Total War fans an opportunity to see the quality of the Rome sequel Medieval II for themselves, we will show our most lavish PS2 production Yakuza at our booth, and we will demonstrate Sonic, Virtua Tennis 3 and Charlotte's Web in order to address gamers of all ages. Furthermore, our significantly increased presence in the Business Centre will allow us to present upcoming Xbox 360, PS3 and Wii highlights to trade and press representatives in a relaxed atmosphere," says Anusch Mahadjer, Marketing Director for SEGA Germany.

SEGA's provisional line-up for the 2006 GC summarised:

Medieval II: Total War (PC)

Sonic The Hedgehog (Xbox 360, PS3)*

Sonic and the Secret Rings (Nintendo Wii)*

Super Monkey Ball Banana Blitz (Nintendo Wii)*

Virtua Tennis 3 (Xbox 360, PS3)*

SEGA Rally (Xbox 360, PS3, PC)*

Yakuza (PS2)

Phantasy Star Universe (PS2, PC, Xbox 360)

Full Auto 2: Battlelines (PS3)*

Charlotte's Web (PC, GBA, Nintendo DS)

Sonic Rivals (PSP)

Subject to changes and additions on short notice.

*Please make an appointment at the SEGA Business Centre (Hall 2, Stand I 60).

About SEGA® Europe Ltd

SEGA Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. SEGA Europe's web site is located at www.sega-europe.com http://www.sega-europe.com

About SEGA® of America

SEGA® of America, Inc. is the American arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at

www.sega.com/usa.

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