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SEGA Partners With Planet Moon Studios To Bring Classic Content To The PSP System

SEGA Continues to Revitalise Vintage Brands for Today's Handheld Audience

FOR IMMEDIATE RELEASE

SAN FRANCISCO & LONDON (August 15, 2006) -- SEGA® of America, Inc., SEGA® Europe, Ltd., and San Francisco-based Planet Moon Studios® today announced a partnership to create game content for the PSP (PlayStation®Portable) system based on a classic SEGA brand. The award-winning independent developer is critically acclaimed for original titles including Giants: Citizen Kabuto for PC and Armed & Dangerous for PC and the Xbox video game and entertainment system from Microsoft.

"SEGA's vast library of properties allows for unlimited possibilities in revitalising fan-favourites on the PSP," said Bob Stevenson, Co-Founder and CEO of Planet Moon Studios. "Our passion for SEGA's classic brands combined with our extensive background in crafting original games will help us create a compelling new chapter in this fan-favourite franchise."

"With an incredible archive of established franchises, SEGA is always seeking to establish strategic partnerships with top development talent to revitalise our vintage brands," said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. "Planet Moon's reputation of creating critically acclaimed games makes them the perfect choice to inject originality and ingenuity to our classic IPs."

This partnership demonstrates SEGA's strategy to reinvigorate its popular classic franchises by developing brand new content and gameplay on current and next-gen platforms. Previously, SEGA announced a partnership with Totally Games on an upcoming SEGA franchise that has not yet been announced, as well as the 2007 release of Golden Axe developed by SEGA-owned development studio, Secret Level.

About SEGA® of America, Inc.:

SEGA of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. SEGA of America's Web site is located at www.sega.com .

About SEGA® Europe Ltd.:

SEGA® Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA® Europe Web Site is located at www.sega-europe.com.

About Planet Moon Studios®:

Planet Moon Studios was founded in 1997 by the creators of Earthworm Jim and MDK. Since then, the company has produced three award-winning, critically-acclaimed games based on original IPs: Giants: Citizen Kabuto, Armed & Dangerous, and Infected. Located in the heart of downtown San Francisco, Planet Moon is one of the city's fastest growing independent developers.

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