SEGA has acquired the videogame rights for three more Marvel properties: The Incredible Hulk, Thor and Captain America.
The publisher's exclusive, multi-year global licensing agreement with Marvel will allow it to develop and distribute games for console, handheld and PC platforms based on the original comics and forthcoming films.
The first title will be based on upcoming movie The Incredible Hulk and is set to release in the same timeframe.
Games based on Captain America and Thor will follow, although the timing of those two films has yet to be determined and so the games are still some way away.
"As SEGA continues to create games that are built from the ground up to appeal to Western audiences it makes perfect sense to work with a powerhouse like Marvel," said SEGA of America boss Simon Jeffery.
"Fans can now not only watch them in movies and read about them in comic books, but also literally control their actions through the videogames we are creating."
SEGA is already set to release an Iron Man game to tie in with the summer 2008 film of the same name, and Marvel Studios chairman David Maisel stated that the two companies have so far found working together to be a positive experience.
"We have already seen SEGA's passion for the Marvel Universe through the early development of the Iron Man videogame, and we look forward to working closely with them over the next few years to maximise the potential of these franchises in the interactive entertainment space," he said.