SEGA Announces Voice Talent For The Next Generation Of 'Sonic The Hedgehog'

SAN FRANCISCO & LONDON (October 6, 2006) - SEGA® of America Inc. and SEGA® Europe Ltd. today announced that Lacey Chabert (Party of Five, Mean Girls) will take part in gaming history by joining the cast of Sonic The Hedgehog, playing the role of Princess Elise. Slated for release this holiday season, Sonic The Hedgehog marks the gaming icon's first adventure on the PLAYSTATION®3 computer entertainment system and the Xbox 360 video game and entertainment system from Microsoft.

Lacey Chabert brings her diverse voice acting experience to the Sonic The Hedgehog project. This is the first time in the history of the franchise that Hollywood talent will voice one of the characters in a Sonic game.

"We are thrilled to work with Lacey Chabert for SEGA's premiere franchise, Sonic The Hedgehog," said Scott A. Steinberg, Vice President of Marketing for SEGA of America Inc. "As we take Sonic into the next generation of gaming, Lacey's experience and talent are the perfect match for the game's deeper storyline, delivering the powerful emotional connection that gamers have grown to expect from Sonic titles."

"I couldn't be happier to make my video game debut in Sonic The Hedgehog," said Lacey Chabert. "I've been playing Sonic games since I was nine years old, and I am so excited to be part of his 15-year legacy!"

Bringing the franchise to new heights, Sonic's breakneck speed and dazzling, multi-layered world is brought to life in this all-new adventure. Sonic The Hedgehog for the PS3 and Xbox 360 is rated 'E-10', and will ship for holiday 2006. For screenshots and art, please visit the SEGA FTP site at http://segapr.segaamerica.com.

About SEGA® of America, Inc.

SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America Web Site is located at www.SEGA.com.

About SEGA® Europe Ltd.

SEGA® Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA® Europe Web Site is located at www.sega-europe.com.

CONTACTS:

Dana Whitney

dana@oneprstudio.com

510-893-3271

Lynn Daniel

DanielL@soe.sega.co.uk

+44 (0) 20 8995 3399