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Scratch: The Ultimate DJ

Official website launched.

LOS ANGELES, Calif. - June 12, 2009 - In anticipation of the upcoming release of Scratch: The Ultimate DJ, Genius Products, Inc., and Numark Industries, the world's leading manufacturer of DJ technology, unveiled the new Scratch: The Ultimate DJ interactive website today. Gamers are encouraged to sign up and join the online community where they will be the first to receive updates and news about the game and have access to unique content as the game prepares to hit retailers. The new Scratch: The Ultimate DJ Web site can be found here:

In conjunction with the launch of the new website, Genius Products has released a new video detailing the making of the Numark SCRATCH DECK. That video can be downloaded here:

The website will feature:

Links to Scratch's social networks on Facebook, MySpace, Twitter and YouTube Making of video by Numark about the SCRATCH DECK and its functionalities Galleries with in-game screenshots and unique concept art Character pages for all of the playable DJ's

Scratch: The Ultimate DJ combines free-form DJ tricks with great rhythm game play similar to top-selling rhythm games. Scratch: The Ultimate DJ is set in distinctive urban environments and will feature songs from the biggest names in Hip-Hop.

For more press information on Scratch please visit:

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About Genius Products

Genius Products, Inc. (GNPR.PK - News) is the owner of Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the United States.

About Numark Industries

Numark Industries is the global leader of professional DJ and audio equipment, and is recognized for providing progressive breakthrough technology. Since 1971, Numark has designed and delivered innovative products and numerous music industry "firsts." For more information, visit

Media Contacts:

Robert Santini

Bender/Helper Impact

(310) 694-3116

Adrienne Borgstrom

Bender/Helper Impact

(310) 694-3247

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