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Social gaming platform is used by a million a week.

This milestone further reinforces Scoreloop’s position as the most successful cross-platform tool for adding social features and helping developers and publishers to successfully monetize their apps through the freemium model.

As well as reaching a record for new users, Scoreloop delivered a total of 100 million game sessions in 2010 - that’s where a gamer has actively used the social connectivity features of a Scoreloop-enabled game. Also in the past 12 months, more than 350 million high scores have been uploaded by gamers using a Scoreloop-enabled game - that’s over 11 scores every second.

“One million new users a week is a magic number for Scoreloop, and it’s proof that users are actively taking advantage of the social element that we’re enabling thousands of developers to creatively integrate into their mobile games,” said Marc Gumpinger, CEO of Scoreloop. “Today’s announcement represents an accelerating rate of growth that’s no doubt driven by the significant SDK uptake and an increasing number of developers using our tools to leverage the freemium model.”

With hundreds of thousands of mobile apps being downloaded every week, developers and publishers are looking for additional ways to get their app noticed and generate revenues. Dedicated to helping developers leverage their creativity, Scoreloop provides the tools to connect users, increase engagement and the means to monetize this additional usage, creating opportunities to cross-promote and incentivize users. This can be anything from decorative themes that change the entire look of a game to virtual goods that affect a user’s progress in a game, both of which can be shared between friends. This social aspect for mobile developers and publishers is becoming a crucial marketing channel and tool to drive DAU (daily active users) and revenue making Scoreloop an essential part of any mobile game.

For a seamless brand and user experience, the SDK is fully white-label and customizable for direct integration into a game’s existing UI.

Scoreloop offers developers unrivaled flexibility and can be seamlessly integrated into apps in a variety of ways. It can be used by developers, OEMs and mobile operators looking to increase the revenue opportunity of their mobile content, helping to drive user growth and increase revenue.

About Scoreloop

Scoreloop was founded in 2008 with offices in the US, Europe and Asia and is backed by premier European venture capital firms Target Partners and Earlybird. Its seasoned management team has built on a successful track record in large-scale payment and security systems for Fortune 500 corporations. They combine the unique skill set of expertise in high-volume infrastructures with a passion for social gaming. To find out more about Scoreloop visit and follow via MySpace, Twitter or Facebook: Scoreloop.

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