Sony Computer Entertainment America has announced the appointment of two industry veterans to its executive management team, creating new strategic positions for the pair as the company prepares for the worldwide launch of the PlayStation 3 console in November.
Former SVP worldwide marketing for THQ, Peter Dille brings a wealth of marketing knowledge and experience to the firm, including explicit familiarity with the PlayStation brand, having previously served with Sony during the launch of the original PlayStation in 1995.
In his new role as SVP marketing for Sony, Dille will assume responsibility for overall PlayStation brand management, hardware and software marketing, advertising, creative services, public relations, promotions, and both online and direct marketing at SCEA.
Philip Rosenberg, who will serve in the newly created position of VP business development at SCEA, brings 24 years of direct experience working in the games and interactive entertainment industry. Rosenberg founded The Performance Marketing Group, which was established to help sales strategies for consumer products through mass-merchants in North America, and has served as head of the company for the past 16 years.
Both new executives will report directly to SCEA executive vice president and co-COO, Jack Tretton, who commented: "I am pleased to have Peter and Phil on board, two individuals who have already contributed so much to our industry. As we move toward supporting a three-platform strategy, it is critical for us to amass seasoned business leaders who can aid in managing category transition while aspiring to new levels of corporate, brand and product innovation."