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SCEA appoints new senior vice president of sales

Timothy Bender to lead PlayStation's North America sales and merchandising efforts

Sony of America has appointed a new senior vice president of sales, the company announced today. Former Livescribe executive vice president Timothy Bender has taken up the role, in which he will oversee PlayStation sales and merchandising initiatives across all PlayStation platforms in North America.

"Tim brings a proven ability in growing strong consumer brands and building deep relationships with his team and the retail community," said Jack Tretton, Sony president and CEO. "As we approach one of our most aggressive holiday seasons and a truly exciting future for all our product platforms, we are confident that Tim's great leadership skills and contributions will help drive continued sales and market momentum for the PlayStation brand."

Bender has more than two decades of industry, sales and marketing experience, and has formerly served as president of the global consumer group at LeapFrog Enterprises, and in roles at Yes! Entertainment and Lego Systems.

His new role will see him reporting directly to CEO Jack Tretton as he heads up the team responsible for generating consumer demand and strengthening customer awareness across the full range of PlayStation products.

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