Juniper research have reported that despite increased interest in mobile games caused by the iPhone sales have "flatlined across North America and Western Europe".
The retail value of the global mobile games market is expected to rise from USD 5.4 billion in 2008 to more than USD 10 billion in 2013. However, limited on-portal revenue share for publishers is driving some away from the sector and poor games marketing fails to capture customer attention.
"The revenue share offered by Apple to games publishers is incredibly attractive," said Dr Windsor Holden, author of the report.
"The danger is that if operators do not respond with a similar business model, publishers faced with low margins may simply exit Java completely, thereby reducing consumer choice in the longer term."