Saab is launching BioPower Challenge - A mobile phone game
Mobile Interaction helps Saab to take the step into a whole new world and make the 9-3 SportCombi the worlds first BioPower car in the mobile phone game arena. The campaign is produced in cooperation with Mobiento ( www.mobiento.com) and Lowe Brindfors ( www.lowebrindfors.se).
The idea behind BioPower Challenge is to drive a Saab 9-3 BioPower SportCombi between two locations in the shortest time possible. The game has three different levels to play: Inland, driving from Gothenburg to Trollhättan; Coast with a drive from Trollhättan to the Swedish village of Fiskebäckskil (where new Saab 9-3 will be launched this summer) and Mountain, where you drive on an icy road from Narvik in Norway to Jukkasjärvi in Sweden. The fastest driver wins. As a player of the BioPower Challenge you can compare your results with other players around the world by submitting your result to a global "high score" list.
The car in the game can be fuelled with either bioethanol or petrol. But choose wisely because just as in real life, choosing bioethanol means getting more power and performance out of your Saab BioPower car.
The Saab BioPower Challenge was launched during week 28, at the same time as the international tennis tournament in Båstad. For budding "mobile phone drivers", the game is available via SMS text. To download the game, text SAAB to 71747 in Sweden and +46 737 494 050 in the rest of Europe.
The game can also be downloaded by entering saab.javaget.com into the WAP browser of the mobile phone.
The game is also available to play at www.saab.com/main/GLOBAL/en/biopower_game.shtml
About Mobile Interaction Stockholm AB
Mobile Interaction is an independent company developing games and applications for the mobile Java platform (JavaME/J2ME), specializing in connected functionality and advertising technology.
For more information:
Peter Lindström, CEO Mobile Interaction,
Mobile: +46 707 86 68 89