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Humble named head of The Sims Label

Former Sims boss Nancy Smith to move onto another as yet undefined executive role

Electronic Arts has promoted Rod Humble to executive vice president and head of The Sims Label at EA.

Under this role, Humble will be responsible for The Sims Label, while the former The Sims head Nancy Smith will manage special projects until she begins a new executive role at EA, yet to be announced.

"Like Nancy Smith before him, Rod Humble has demonstrated strong leadership in defining EA's The Sims brand as a stand-alone product label. Rod has great creative instincts, uncompromising quality standards, a deep connection with the player community, and most of all, the respect of the team he works with," said John Riccitiello, CEO of Electronic Arts.

Humble has been working on The Sims Label since 2004, before which he was vice president of product development for Sony Online Entertainment where he headed up the EverQuest studio.

Rod Humble added: "The Sims Label creates original entertainment experiences which are unique in the way they bring culture, interactivity and creativity together."

"It is a privilege to lead The Sims Label team as we look forward to new ways of surprising and delighting customers in this rapid growth time for interactive entertainment of all kinds."

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