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Rock Your World with the Ultimate Gaming Chair

10th October 2006

Just when you think you have seen and played it all another great gadget comes along to take gaming to a whole new level. This Christmas is no exception with the UK launch of the multi-award-winning Ultimate Games Chair range.

Compatible with most gaming consoles, the chairs sport a range of fabulous features designed to improve comfort and seriously enhance gameplay experience, including:

Ground Effects Lighting for action packed realism 3D Stereo Speakers for a immersive sound experience Headphone jacks to keep things quiet when you play into the night Audio out jacks for maximising sound through home theatres Smooth Reclining Action to provide the most comfortable playing position Multiple Massage Settings in sync with gameplay for unwinding after a hard days gaming A fantastic UGC patented 12 motor vibration system that besides giving the most authentic shakes and rumbles and even outshakes the washing machine cycle. Connections for external devices (such as steering wheels and shooters) Pull-out compartment for easy storage of games and accessories Beverage and remote control holder - you need never get up again! And don't worry if you spill anything in excitement - the chairs are made from stain resistant fabrics.

Featured in such movies as 'The forty year old virgin', 'Stay Alive' and 'Grandmas Boy', the Ultimate Games Chair comes in two versions (the Raptor and the UGC) both of which bring a whole new dimension to the gaming experience and to the phrase 'flying by the seat of your pants'.

The Raptor:

The Raptor (right) allows gaming fanatics to connect their own wired controller to the chair, enabling them to retain their favourite and familiar gamepad whilst integrating the sensual features of the chair.

The UGC (Ultimate Games Chair):

For those who want the maximum effect, throw away your battered old joystick and try the patented split left and right-hand controllers built-in to the UGC. They even fold back into the arm rests when not in use, converting this vinyl leather chair into a relaxing massage-recliner complete with kick plate (left).

Compatibility:

The Ultimate Game Chairs are compatible in 2006 with Xbox, Xbox Live, PS2, PSOnline, Sony PSX, Gamecube and PC/Mac USB 2.0. Audio only options are available for Xbox 360, Sony PSP, Nintendo DS and MP3 Players.

So now you know what you can give the man who has everything!

Availability:

Soon to be available in the UK (from November), with deliveries guaranteed well in time for Christmas, Both versions of the Ultimate Games Chair can be pre-ordered from the Digital Sales Website from their PRE-ORDER* page situated off this link www.digitalsales.co.uk/Raptor.htm *** NOTE this pre-order page is due to 'go live' 9.00 am on the 12th October 2006 ***.

Pricing:

The Raptor will be priced at around £ 225 and the Ultimate Game Chair itself at around £ 350.

The Ultimate Game Chair Inc:

The Ultimate Game Chair Company is devoted to the "ultimate gaming experience." True immersion requires maximum external stimulation with minimized distraction. The Ultimate Game Chairs will continually deliver all the benefits from video gaming technology in luxury and comfort. At Ultimate Game Chair, our goal is to amplify the video-gaming experience. The company achieves this by escalating the existing effects of video games, and delivering them to gamers' senses in style, while delivering a comfortable gaming environment. Supporting Xbox, Playstation/PS2, and Game Cube platforms, the Ultimate Game Chair will revolutionize the world of video-gaming.

Notes To Editors:

Press releases, specifications and scans along with any other press assets Will be avlaliable from 12th October from our website at www.tru-pr.co.uk/press using 'hotseat'.

Several of review samples will be available by 14th October in the UK.

If you are interested in reviewing one of these please fill in a sample request form (posted on the press pages as a PDF file) or e-mail your request to the press office. We will be arranging demonstrations and setting the UGC's up at publishers for several weeks of trial so you can all experience the bump, grind, shake, rock and roll that this 'total immersion' provides. The PDF file of this release can be found on the following link:

www.tru-pr.co.uk/press/clients/ugc/UltimateGamesChairPRLaunchFinal1.pdf

Press enquiries please contact:

Danielle Schofield at TRU PR

Tel: +44 (0) 1179 879849

e: danielle@tru-pr.co.uk

Url: www.tru-pr.co.uk

Sales/Retail enquiries contact:

Joe Ibrahim at Digital Sales

Tel: 01257 477040

e: digitalsales@provider.co.uk

Url: www.digitalsales.co.uk

Previous USA Coverage:

The following articles demonstrate the coverage received in the USA by the first model of the Ultimate Game Chair. The models launched in the UK sport additional features and functions.

Cybercasts Xbox 360 (Jun 23, 2006)

No other gaming chair can hold a candle to it. You can also control the volume right from the chair. Which makes it nice so you don't have to have ten thousand remotes or have to get up mid game.

Read the full article at:

http://cybercastsxbox360.blogspot.com

GameShark.com (May 19, 2006)

Suffice it to say, this looks like quite a nifty toy for the kind of gamers out there who own no less than two copies of Steel Battalion (*cough*) and like showing off their gaming hardware.

Read the full article at:

www.gameshark.com/e3-2006/9/Ultimate-Game-Chair-.htm

PCMag (May 18, 2006)

Made of black leather and very soft padding, the Ultimate Game Chair improves the gaming experience in three ways. First, it offers two Logitech Z-640 satellite speakers, mounted on either side of your head for close-up sound.

Read the full article at:

www.pcmag.com/article2/0,1895,1964593,00.asp

Game Vortex (May 13, 2006)

The new design for the original Ultimate Game Chair looks more sleek and features armrests which open outwards to reveal a storage area which can store the built-in control sticks as well as additional items.

Read the full article at:

www.gamevortex.com/e3_2006/story.php/798

Penthouse: The Ultimate Gaming Room (Dec 01, 2005)

Everybody knows that a killer gaming room has to have a wall-mounted HDTV and 5.1 surround sound, but if you want it to have personality as well, customization's the key.

Wired Magazine: Videothrones (Oct 01, 2005)

Kicking back and kicking butt - two of our favorite activities. These chairs, many of which come with integrated sound and vibration systems, help you power through all-night tourneys.

The Ultimate Gaming Chair combines the comfort of a La-Z-Boy chair with fully immersive gaming capabilties. (Aug 16, 2005) Already have an HD widescreen TV? Have surround sound and every game system? The Ultimate Gaming Chair is that last piece that can finish off your gaming setup.

Official XBox Magazine Review (Jul 01, 2005)

Nothing floats our boat more than gizmos that make our buddies break down and cry with jealousy. The Ultimate Game Chair is just such a device.

UNleashed Magazine (Jul 01, 2005)

Picture yourself in this pillowtop leather recliner engulfed in a riveting game of NBA Street...

First Look: Ultimate Game Chair, Booth 7602 (May 18, 2005)

The Ultimate Game Chair is an ergonomic sensory chair that is revolutionizing the gaming experience. This luxury leather chair with sensory interface design and built in sound system takes Xbox, Playstation/PS2, and Game Cube games to a whole new level.

An ergonomic sensory chair that is incredibly comfortable for long or short play. (May 12, 2004) Ultimate Game Chair today launched the Ultimate Game Chair · the first video-gaming chair of its kind at E3Expo in Los Angeles. The Ultimate Game Chair is an ergonomic sensory chair that will revolutionize the video-gaming experience.

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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