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Rock Band will be in short supply, says EA CEO

Speaking to investors during a conference call, EA CEO John Riccitiello said that he was "highly confident" in Rock Band and didn't expect to be able to meet demand for the game

Speaking to investors during a conference call, EA CEO John Riccitiello said that he was "highly confident" in Rock Band and didn't expect to be able to meet demand for the game.

"If I were you, on the nineteenth of November, I would get in line outside your favourite retailer, because we've got one hot product," Riccitiello said.

The game, which he described as a "band in a box," will retail for USD 169 when it launches for the Xbox 360 and PlayStation 3 on November 19 in the US. A slightly cheaper PS2 version, at USD 159, will be released in December.

"We've got a lot of inventory coming. My expectation is that it will sell through," Riccitiello said.

EA will follow with a European launch at the end of Q4, and expects the game to be similarly strong there.

"This is definitely not a sprint. We're not going to be able to put enough inventory to meet demand in North America or Europe this calendar year or this fiscal [year], but we expect this to sell through both the balance of FY 08 and through FY 09, with songs coming every week, add-on SKUs, all sorts of stuff."

Author

Mark Androvich

Contributor