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Robotboy In Kamikazi Kidnap

For Immediate Release:

Dundee, UK, March 28th 2007. Casual games company Denki has launched Robotboy: Kamikazi Kidnap, the company's tenth game based upon intellectual property from Cartoon Network.

Denki is a world leader in the design and development of games for digital interactive television. Since 2001 Denki has released nearly 40 games, both original and based on leading brands from the world's biggest media companies.

Robotboy: Kamikazi Kidnap is an action platform game, based upon the popular Cartoon Network/ Alphanim co-produced show. Players must help Robotboy to rescue Tommy, Lola and Gus, who have been kidnapped by the evil Dr Kamikazi. The Dr - who wants to reprogram Robotboy and use his powers to take over the world - is broadcasting a jamming signal, which stops Robotboy from superactivating and using the full range of his powers. The player has to help Robotboy escape the Dr's trap and rescue his friends. Robotboy: Kamikazi Kidnap is fast paced and offers viewers, fans and gamers a chance to play with Robotboy in an entirely new way.

The game has been released on Sky television's Gamestar service, which allows Sky digital viewers in the UK to play games through their set-top boxes using the remote control.

Denki has worked with Cartoon Network since 2003. The company has now released ten games based upon some of Cartoon Network's most popular properties including: Tom & Jerry, Looney Tunes, Scooby-Doo, Codename: Kids Next Door, Dexter's Laboratory, Foster's Home For Imaginary Friends, Ed, Edd n Eddy, Courage The Cowardly Dog and The Grim Adventures Of Billy & Mandy.

Colin Anderson, the managing director of Denki, said, "Cartoon Network combines some of the world's most popular cartoons, with new cutting-edge shows - many of which lend themselves to reinterpretation for interactive formats. We're very pleased to have worked with them on so many of their titles and are delighted to have completed work on Robotboy, our tenth Cartoon Network game. We've brought Denki's customary imagination and creativity to the game, to create a title that captures the spirit of the show and will give Robotboy fans something exciting and fun to play whenever they're in front of their TV."

Ian McClelland, Director of Digital Media for Cartoon Network, said, "Digital interactive television is a hugely popular and important area for Cartoon Network. More and more people are recognising that their TV can do much, much more than simply allow them to view programmes. Interaction with their favourite shows and the ability to play with the characters is breaking down the barrier of the screen and creating a whole new way for people to enjoy our shows. We're pleased to work with Denki to bring Robotboy to interactive viewers in the UK."

Robotboy: Kamikazi Kidnap was released on Sky Gamestar in March 2007.

- ENDS -

For further information please contact:

Jaecinta Needs


T: +44 (0) 1382 308645

E: jaecinta.needs@denki.co.uk

Yinka Akindele

About Turner Broadcasting System Europe

T: +44 (0) 20 7693 1105

E: Yinka.akindele@turner.com

Brian Baglow

Indoctrimat PR

M: +44 (0) 7747 792247

E: brian@indoctrimat.com

Heidi Bruckland

Sky Press Office

T: +44 (0) 20 7705 3275


About Denki

Founded in 2000 by veterans of the console games industry, Denki is a digital toy and games company. Denki believes anything can be made fun to play with in digital form - no matter how constrained the technology. Denki toys are attractive, easy to pick up and fun to play with. The company is the creator of the multiple award-winning Denki Blocks!, winner of 'Overall Best Game of the Show' and 'Best Handheld Game of the Show' at ECTS 2001a BAFTA Award nominee in 2002.

Denki is a pioneer of gaming on interactive Digital Television (iDTV). In the past several years, the company has created a wide range of titles for Sky Television's Gamestar service, including many based on famous entertainment brands and licences.

Denki's branded iDTV catalogue includes: Super Breakout, Bust-A-Move, Pac-Man, Hulk, Courage The Cowardly Dog, Sky Sports Darts, Looney Tunes, Tom and Jerry, Codename: Kids Next Door, Scooby-Doo, Thunderbirds, Tetris, Shrek and Boggle*. Denki has also created a range of original titles including Denki Blocks!, Caterpillar Crunch, Bips!, Word Crunch, Letter Box and Genie's Cave

The company is continuing to explore the possibilities presented by new 'non-dedicated' platforms such as iDTV and mobile phones, as they present a real possibility of penetrating the mass-market like no other games technology before.

Denki is exploring opportunities to take their unique experience and expertise out to a rapidly growing global market. The company is creating a dedicated new initiative to allow it to translate its market leading position within the advanced UK market into a similar position in the global iDTV industry.

About Turner Broadcasting System Europe

Turner Broadcasting System (TBS) Europe delivers some of the world's most successful and well-known news and entertainment brands - Cartoon Network, CNN, TCM (Turner Classic Movies), Toonami, Boomerang, Boomerang + 1 and Cartoon Network Too. The company now broadcasts 21 entertainment channels in 17 languages across approximately 100 countries in Europe, Africa and the Middle East. Alongside its TV channels TBS is at the forefront of developing its brands through the internet, broadband, VOD, DVD, gaming, mobile, merchandising, publishing and every other available platform. Turner Broadcasting System Europe Limited is a Time Warner Company.

About Sky Gamestar

Sky Gamestar is the UK's leading provider of television games and is available to over 8.2 million Sky homes in the UK and Ireland. The TV games portal hosts over 30 games at any one time, including popular formats such as Monopoly, Scrabble and Who Wants To Be A Millionaire? through to retro classics such as Pac-Man. Viewers play the games using their Sky digital remote control or the Sky Gamepad, the first dedicated games controller for digital satellite TV. Some of the games are free and others are pay-to-play on an individual basis. Gamers can also purchase electronic Day Passes that enable them to play a series of games as often as they like all day for a single price.

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