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Rob Herb Joins AGEIA Board of Directors

Industry veteran brings expertise in semiconductors for consumer electronics to AGEIA

MOUNTAIN VIEW, Calif. - October 25, 2005 -AGEIATM Technologies, Inc., the pioneer in hardware-accelerated physics for games, today announced that Rob Herb has joined the AGEIA board of directors, effective immediately. Mr. Herb is a managing director at BA Venture Partners (BAVP), a leading Silicon Valley venture firm. His broad expertise in semiconductors and components for consumer electronics will provide invaluable assistance to AGEIA as the company approaches the launch of its first product, the AGEIA PhysX processor.

"Rob Herb is a valuable addition to the AGEIA board, and we welcome his broad range of expertise in AGEIA's key target markets," said Manju Hegde, founder and CEO of AGEIA. "His keen understanding of both the processor and gaming markets and of what makes companies succeed will be an invaluable guide as we enter this exciting new phase of AGEIA's growth."

Before joining BAVP in 2005, Rob Herb spent more than 20 years at AMD in a number of sales, marketing and general management positions. In the last four years of his tenure at AMD, Herb served as executive vice president and chief marketing officer, working in the office of the CEO. In that capacity he led the worldwide sales and marketing team and directed AMD's go-to-market strategy across all product lines.

"AGEIA has new and exciting technology with interesting opportunities ahead," said Rob Herb, managing director with BA Venture Partners. "I'm looking forward to working closely with the AGEIA team as they ramp to volume and gain traction in the consumer gaming market."

Rob Herb also sits on the board of directors at MIPS Technologies.

About BA Venture Partners

BA Venture Partners (BAVP) provides capital and expertise to accelerate market traction for technology and healthcare companies. Based in Foster City, California, the BAVP team collectively offers decades of technology and venture industry experience to development-stage companies in hardware, software, biotechnology and medical devices. Representative portfolio companies include Alimera, Biz360, Frontbridge Technologies, Glu Mobile, Good Technology, Monolithic Power Systems, Placeware, Seattle Genetics, and Wayport. Bank of America is BAVP's sole limited partner. For more information, visit


AGEIATM Technologies, Inc. is a fabless semiconductor company and the pioneer of hardware-accelerated physics for games. Its flagship product, the PhysX processor, is the world's first dedicated physics processing unit - a completely new hardware category. The PhysX processor and supporting software deliver the processing horsepower to calculate real-time interactive worlds. Developers can define these worlds to obey the laws of classical physics, or create their own physical laws that make their game a unique, hyper-dimensional experience.

AGEIA seeks to ignite innovation in the games industry by working with leading developers, publishers, add-in board vendors and console manufacturers to deliver the next generation of physically immersive entertainment. Consumer add-in boards and systems equipped with the AGEIA PhysX processor and games that take advantage of the technology will be available in the coming months. For more information visit

*AGEIA, PhysX and NovodeX are trademarks of AGEIA Technologies, Inc. All other products are trademarks of their respective companies.

AGEIA Media Contact:

Kim Stowe

Stowe Consulting, Inc.

(408) 839-8750

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