Tuesday 10th October/... Rising Star Games has today announced a deal with the Channel 4 iconic TV brand POPWORLD to publicise and actively market Rising Star Games titles for the next three months.
The tie-in sees POPWORLD include Rising Star Games promotional content on its website, which delivers over 10 million hits a month. Website content will include editorial pieces updated on a weekly basis, complemented by a host of interactive branding and advertising content. Rising Star Games will also be communicating directly with consumers through Popworld's rapidly growing database (currently over 200,000 members), who receive regular interactive emails.
Viewer competitions will also form part of the campaign, as will a major presence on POPWORLD's brand new radio show on www.channel4radio.com
Martin Defries, C.O.O., Rising Star Games: "This deal with Popworld is hugely significant for Rising Star Games. We want to engage our audience directly and this campaign is about as direct as you can get. We're a young, dynamic publisher and Popworld's incredible reach is perfect for informing the videogamers we're publishing titles for."
Martin Lowde CEO at Popworld Ltd commented, "It is great to be working with Rising Star Games, their multimedia approach to marketing and exciting inventory of games is a perfect partner for Popworld. Since spring this year, we have been delivering entertainment across media platforms and are now able to offer advertisers tailor-made and highly effective campaigns."
The deal began on the 1st October and runs through to the new year.
Notes to Editors:
About Popworld ( www.popworld.com)
Popworld Ltd is a major provider of multimedia music led entertainment for consumers and a multimedia marketing resource for business customers and the music industry with a unique shareholding of C4, UBC Media Plc, Simon Fuller, and Freedom Media.
Popworld offers an alternative to the derived Chart based music shows. Instead it presents a heady combination of the latest music, insightful comedy, and out and out gossip, every week, 48 weeks a year on C4, on mobile and podcasts plus the newly launched radio show from 2 September 2006.
About Popworld Promotes ( www.popworldpromotes.com)
Popworld Promotes is a wholly owned subsidiary of Popworld Ltd, the multimedia music entertainment specialist company. Popworld Promotes is encouraging people with serious musical ambitions to download their music to www.popworldpromotes.com.