Konami Digital Entertainment GmbH has announced a partnership with Reebok for the publisher's forthcoming Pro Evolution Soccer 6 title. The deal will see Reebok branding displayed within the much vaunted football title, and working with Konami throughout the game's marketing and promotional campaigns.
Due for release on October 26th for PlayStation 2, Xbox 360 and PC-DVD, with versions for PSP (PlayStation®Portable) and Nintendo DS versions to follow shortly after, Pro Evolution Soccer 6 is already one of the most anticipated titles for any format. As part of their close collaboration, RBK-branded balls, trophy and advertising hoardings will feature prominently in the game, tying in perfectly with Reebok's new European football marketing campaign.
"Pro Evolution Soccer 6 is an outstanding football simulation and Reebok is delighted to be involved with a game that is so highly regarded in both the gaming community and the youth marketplace as a whole," commented Roy Gardner, Reebok European Marketing Director - Lifestyle. "We are looking forward to working with Konami and being involved with the launch of the game."
"Reebok's efforts at working closely with target age groups akin to those Pro Evolution Soccer 6 appeals to makes them a perfect partner for Konami," commented Martin Schneider, European Marketing and PR Director for Konami Digital Entertainment GmbH. "As such, we are delighted to be working closely with them to extend awareness of both brands in a partnership that perfectly fits with both companies."
About KONAMI CORPORATION
KONAMI CORPORATION was established in 1973, and became a holding company on March 31, 2006. KONAMI CORPORATION covers the fields of "Digital Entertainment Business", "Health & Fitness Business" and "Gaming & System Business". KONAMI CORPORATION went public on Tokyo Stock Exchange in 1988, the Singapore Stock Exchange in 1997, the London Stock Exchange in 1999, and the New York Stock Exchange in 2002. Home Page URL: www.konami.co.jp. Konami Digital Entertainment GmbH is a wholly-owned subsidiary, responsible for popular franchises like Metal Gear Solid®, Silent Hill® and Pro Evolution Soccer amongst other top sellers. For more information concerning Konami Digital Entertainment GmbH and its products, please visit www.konami-europe.com/games.
Pro Evolution Soccer 6 will be released for PlayStation 2, Xbox 360 and PC-DVD on October 26th. Versions for PSP (PlayStation®Portable) and Nintendo DS will be released soon after. For more information, please contact Steve Merrett at Voltage PR on 020 7903 5122 or email email@example.com.