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Red Lion Interactive recycling program

US distributor offering retailers chance to swap used software and defective hardware for credit.

Los Angeles, Calif., (November, 2008) – With a focus on alleviating some of the economic stress many retailers and distributers are feeling right now, Red Lion Interactive has launched an unprecedented buy-back program, offering both retailers and distributors the opportunity to recycle used or returned software and defective hardware in exchange for credit on current or future video game-related products distributed by Red Lion.

Recognizing the constant need to rotate and expel inventory, Red Lion’s buy-back program offers a unique opportunity for retailers to exchange used games and consumer returns, as well as defective hardware, in exchange for an open line of credit on other products.

“We’re offering the ultimate recycling program,” stated Tom LaVoie, Red Lion’s CEO. “At any time, day or night, our business partners can log onto our live database, enter a product’s UPC code, and instantly discover the products credit value with us. It’s that fast and easy. And we’ll buy back any used or returned software title as well as defective hardware consoles.” Continued LaVoie: “No one else comes close to offering this type of program and we’re proud to initiate it during a time of great economic uncertainty.”

Recycling Program Highlights:

• Credit Exchange Available on All Used Video Games

• Credit Exchange Available on All Defective Hardware

• No Minimum or Maximum Quantity Requirement

• Live 24/7 Data Feed Provides Up-to-Date Credit Value

• Credit Receipt Issued Instantly

• Credit Redeemable on All Current and Future Product Distributed by Red Lion

About Red Lion Interactive

Red Lion Interactive was founded by a team of retail and distribution veterans with more than 30 years of collective experience in the video game industry. Launched by Tom LaVoie, a former retail buyer for national chains, Red Lion is quickly growing into one of the fastest growing providers of accessory distribution and product promotional support in the video game industry. Red Lion’s philosophy of integrity, commitment and trust is expressed in every aspect of its business culture as the company continues significant growth in its sector of the industry. Red Lion, which is located in Los Angeles, California, represents every major accessory brand and supports every gaming platform including Nintendo Wii™, Nintendo DS™, PlayStation™ 2, PlayStation™ 3, PSP™, Xbox 360™, and many more. Please visit Red Lion at http://www.redlioninteractive.com or call (888) 432-8707. International calls: (+1) 323-214-8325

Contact: Dirk Foster

Red Lion Interactive

(888) 432-8707 XT. 108


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