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Red Bull BC One

Breakdancing sim headed to North America courtesy of Ignition.

Marina Del Rey, Calif. - May 16, 2008 - Get ready to pop, lock and battle your way to the top! Ignition Entertainment announced today it has partnered with Playlogic Entertainment to bring Red Bull BC One to North America, exclusively for Nintendo DS™.

Red Bull BC One lets players transform into a champion B-boy! Using your stylus, you'll control the action of your very own customized B-boy by solving puzzles and creating combo multipliers under increasingly tough time limits. Set a high score that's worth bragging about and advance your player to the next round. Coupled with stylized graphics, 35 original musical tracks and a variety of mini-games, a quick, steady hand and some creativity will throw you right into the Red Bull BC One arena.

"The B-boying scene has been growing and going strong for over 30 years," says Ajay Chadha, President of Ignition Entertainment. "Ignition is thrilled to partner with Playlogic to bring the Red Bull BC One event into the hands of North American DS gamers."

"Red Bull BC One for DS boasts a never-seen before gameplay that will please gamers and non-gamers alike. We are delighted with this worldwide partnership with Red Bull BC One and have found in Ignition an excellent partner to help bring this unique gaming experience to the North American shores." says Pierre Thiercelin, Chief Sales and Marketing Officer of Playlogic International N.V.

The ever-growing worldwide impact and influence of B-boying, commonly referred to as breakdancing, is delivered in its purest, true to its roots form at the annual Red Bull BC One competition. The top B-boys from all over the world compete in the largest tournament to determine who's got the skills to serve it up and be crowned B-Boy champion. Beginning with the first competition held in Biel, Switzerland in 2004, the Red Bull BC One has grown to become the definitive B-boy event worldwide.

For more information aboutthe Red Bull BC One please visit

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Ignition Entertainment Limited is a UTV Media Communication company. Ignition was created by a core team of gaming industry veterans with the purpose of building upon their successful track record to develop and publish within the international games industry. You can find more information about Ignition Entertainment Ltd. at


UTV Software Communications Ltd. is India's foremost Media & Entertainment Company with leadership position in four Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange with the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc. holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at


Playlogic Entertainment, Inc. is an independent publisher of entertainment software for PCs, consoles, handhelds, mobile devices, and other digital media. Playlogic distributes its products worldwide through all available channels, online and offline. Playlogic, who currently has approximately 75 employees, is listed on the Nasdaq OTC under the symbol "PLGC" and is headquartered in New York and Amsterdam. Playlogic's portfolio includes games that are being developed by a number of studios throughout the world with approximately 300 people of external development staff, as well as by its internal studio, the Playlogic Game Factory based in Breda (The Netherlands), which also is a First Party Developer for Sony Computer Entertainment Europe. Playlogic plans to release 20 titles across various platforms in 2008. For more information about Playlogic, please visit


Michael Meyers Public Relations

Michael Meyers

(925) 551-8080

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