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Reaxion Partners with Nickelodeon to Publish Bleeposaurus for Mobile Phones

Austin, Texas, September 10, 2004 - Today at the Austin Game Conference, Reaxion Corp. announced a development and publishing partnership with Nickelodeon, the number-one entertainment brand for kids, to release Bleeposaurus, an originally developed franchise by Nickelodeon Online, to the mobile market. This is the first joint release of a mobile title by Nickelodeon and Reaxion.

"Reaxion has 3 years' experience translating the content of some of the best entertainment brands for wireless phones," said Misha Lyalin, Reaxion's CEO. "We've been very interested in entering the kid's market and partnering with Nickelodeon is the best way to do this. Nickelodeon has won families over by offering fun characters, unique games and family-friendly content."

"The Adventures of Bleeposaurus has been one of the most popular games available on the Arcade," said Paul Jelinek, Vice President of New Business Development, Nickelodeon Online. "We are excited to bring this original franchise to life in the wireless medium."

The Adventures of Bleeposaurus on is Nickelodeon Online's first original 3-D platform adventure. The game follows the adventures of a blue triceratops whose sister has been kidnapped by an evil tyrannosaurus. The Adventures of Bleeposaurus is part of's variety of paid, downloadable arcade games and has been one of the most successful to date. Bleeposaurus joins other Nickelodeon properties that started off-channel such as Tak and the Power of Juju and everGirl.

About Nickelodeon

Nickelodeon, now in its 25th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 88 million households and has been the number-one-rated basic cable network for more than seven consecutive years. Nickelodeon Online is the division of Nickelodeon that creates the leading kids, and parents of young kids, websites - and Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

About Reaxion

Founded in 2001, Reaxion Corp. is a privately held company headquartered in Seattle, with offices in Moscow, Minsk and Los Angeles. As a leading developer and publisher of mobile games, entertainment and communication applications, Reaxion's mission is to offer technology and entertainment that create compelling communities subscribers will want to return to again and again. Mobile clubs, magazines, multi-player games and community platforms increase profits for carriers and entertainment licensers by giving mobile phone users a reason to interact with wireless services on an ongoing basis.

Reaxion's products and solutions are designed to support popular industry standards and interoperability with the leading handset manufacturers. As a game developer, Reaxion makes it easy for entertainment licensers to open up their content to the new mobile phone market.


Dasha Lyalina

206 441 5103


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