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Ready, Set, B-Dafire! Atlus U.S.A., Inc. Announces Battle B-Daman(TM) For the Game Boy(R) Advance

Based on the Hit Animated TV Show and Hot-Selling Toys

IRVINE, CALIFORNIA - April 7, 2006 - Atlus U.S.A., Inc., a leading publisher of interactive entertainment, today announced the acquisition of the North American publishing rights to Battle B-Daman and Battle B-Daman 2. Both games are based on the popular animated program "Battle B-Daman," the second season of which debuts on American television later this year.

"Battle B-Daman and Battle B-Daman 2 are a collective milestone in the history of Atlus, as our first handheld games based on an animated series," said Carl Chen, Project Lead of Battle B-Daman. "Both games are perfect picks for fans of the 'Battle B-Daman' toys, pre-teen gamers, and any GBA owner who enjoys multiplayer excitement."

Battle B-Daman is scheduled for release in the summer of 2006, followed by Battle B-Daman 2 in the fall of 2006. Both games were developed in Japan by Atlus Co., Ltd. Battle B-Daman and Battle B-Daman 2 have not yet been rated by the ESRB.

Battle B-Daman Background

Yamato Delgado dreams of playing B-Daman, the ancient sport of the B-DaWorld-and his dream comes true when he's chosen to wield Cobalt Blade, the most powerful B-Daman ever. Yamato must use Cobalt Blade to compete in B-Daman tournaments and defeat the evil B-Daplayers of the Shadow Alliance, who will stop at nothing to take over the B-DaWorld. Yamato will also meet characters both familiar and unknown on his journeys, including the warm-hearted Alan and the sinister-looking Goblin. Only a few have what it takes to become a B-Daplayer; will Yamato become the B-Dachampion?

Battle B-Daman Key Features

- Three modes of play: Battle, Custom, and Adventure!

- Over a dozen battlefields and 18 selectable characters!

- Two-player simultaneous action!

- All the fun and excitement of the best-selling toys in a video game format!

About Battle B-Daman

Battle B-Daman is a marble-shooting game that debuted in Japan in 1993. The Battle B-Daman licensing program is supported by an animated television series produced by d-rights Inc., which controls all international rights. In the United States, the series was launched by the same team that handled Beyblade: Hasbro, ABC Family, and d-rights Inc.

About Atlus U.S.A., Inc.

Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is a publisher of challenging and compelling video games for a variety of platforms, including the Nintendo DS, Game Boy® Advance, Xbox 360, and PlayStation®2. Atlus's library of critically acclaimed video games includes Riviera: The Promised Land, Trauma Center: Under the Knife, Magna Carta: Tears of Blood, and the award-winning Shin Megami Tensei series. For more information, visit http://www.atlus.com.

About d-rights Inc.

d-rights Inc. is a wholly owned subsidiary of Mitsubishi Corporation, handling entertainment content for a variety of media, with a current focus on the production and licensing of animation, including Beyblade and Battle B-Daman. Mitsubishi Corporation is the world's largest general trading company, with a US$110 billion turnover and US$0.8 billion profit.

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