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Rango: The WORLD

The world of the animated film comes to life.


Los Angeles, Calif. – March 4, 2011 – Funtactix, a worldwide developer of innovative, browser-based games, and Paramount Digital Entertainment today announced the launch of Rango: The WORLD ( www.rangotheworld.com), the online multiplayer world inspired by the Paramount Pictures/Nickelodeon Movies animated feature film Rango starring the voice of Johnny Depp in theaters now.

Rango: The WORLD is based on characters and assets built by the movie’s animators and featured in the film.  Funtactix, the developer and publisher of Rango: The WORLD, used its cutting edge ‘The WORLD’ technology to bring these characters and objects to life on the web,  creating one of the most vivid social worlds ever revealed.

Jump into Rango: The WORLD to create your own character and join your pals as you set out to explore the dynamic world of the film, including the town of Dirt and its surroundings. Along the way you’ll encounter the colorful characters from the film, embark on quests, compete in games and customize your own personal corner of Dirt. Now it’s your turn to become the hero! 

Rango: The WORLD Features Include:

Customization – From cowboy hats and vests to boots and spurs, customize your fully-animated character with hundreds of clothing combination options that unlock as you level-up in the WORLD. Meet the Characters – Befriend the colorful citizens of Dirt as they send you into the outskirts on boot-stompin’ mission. Free Access for All – Play for free as long as you want with premium options available for subscribers. No download required. Kid Friendly – Rango: The WORLD is monitored by an experienced staff to create a safe online environment for all ages. “ Rango: The WORLD gives fans of the movie an online destination where they can go beyond the film’s storyline with friends and interact with the characters long after they leave the theater,” said Sam Glassenberg, CEO of Funtactix.  “We’ve enjoyed bringing this breathtaking world to the web and creating an online community of fun, hilarity, and self-expression for fans of all ages.”

Founded in 2006, Funtactix works with leading entertainment companies to deliver visually stunning, highly innovative online games and virtual worlds around leading media franchises.  For more information about Funtactix and Rango: The WORLD, please visit www.funtactix.com  


About Funtactix

Founded in 2006, Funtactix is a pioneer in web-based gaming. Led by industry veterans, the Funtactix team champions a streamlined production approach: delivering highly-innovative gaming experiences on rapid production timelines  with tight community iteration.  Funtactix works with leading entertainment companies to deliver visually stunning, microtransaction-based online games and virtual worlds around leading media franchises. In early 2008, the studio was first-to-market with in-browser 3D multiplayer action as featured in Moondo, an award-winning online world of deeply-integrated avatar-based games. Funtactix is backed by Jerusalem Venture Partners, and is based out of New York with development studios in Jerusalem, Tel Aviv, and Los Angeles.

For more information, please visit www.funtactix.com

About Paramount Digital Entertainment

Paramount Digital Entertainment (PDE) is a division of Paramount Pictures Corporation. PDE develops and distributes filmed entertainment across worldwide digital distribution platforms including online, mobile and portable devices, videogames, and emerging technologies.

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.  The company's labels include Paramount Pictures, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films and Nickelodeon Movies.  PPC operations also include Paramount Digital Entertainment, Paramount Famous Productions, Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., Paramount Studio Group and Paramount Television & Digital Distribution.


From the director of Pirates of the Caribbean comes RANGO, featuring Johnny Depp in an original animated comedy-adventure that takes moviegoers for a hilarious and heartfelt walk in the Wild West.  The story follows the comical, transformative journey of Rango (Depp), a sheltered chameleon living as an ordinary family pet, while facing a major identity crisis.  After all, how high can you aim when your whole purpose in life is to blend in?  When Rango accidentally winds up in the gritty, gun-slinging town of Dirt – a lawless outpost populated by the desert’s most wily and whimsical creatures – the less-than-courageous lizard suddenly finds he stands out.  Welcomed as the last hope the town has been waiting for, new Sheriff Rango is forced to play his new role to the hilt . . . until, in a blaze of action-packed situations and encounters with outrageous characters, Rango starts to become the hero he once only pretended to be.  With a cast that includes Depp, Isla Fisher, Abigail Breslin, Alfred Molina, Bill Nighy, Harry Dean Stanton, Ray Winstone and Timothy Olyphant as the Spirit of the West, Rango is an exciting new twist on the classic Western legend of the outsider who saves a town – and himself in the process.  

Press Contacts:

Tracie Snitker

Reverb Communications (for Funtactix)


209-586-1495 x104

Jennifer St. Clair

Paramount Digital Entertainment



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