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Rambo: The Fight Continues

FPS "advergame" to promote movie's DVD release.


May 21, 2008 (Dallas, TX) – Dallas-based Blockdot has launched “Rambo: The Fight Continues,” a heart-pounding first-person shooter game promoting the May 27 DVD release of Rambo, the fourth film in Sylvester Stallone’s legendary action-packed series. “Rambo: The Fight Continues” has already generated a buzz with movie fans and gamers, racking up half a million game plays in its first week.

In the game, players assume the role of lone warrior John Rambo, now living in a remote jungle in Southeast Asia. His solitary, simple life is shattered when he accepts a dangerous new mission: protect innocent villagers from a band of bloodthirsty soldiers. With a fifty-cal machine gun, an unlimited supply of ammo, and a take-no-prisoners attitude, Rambo must fight off waves of attackers sneaking up from forward and side positions!

Use your left and right arrow keys to control the direction of Rambo’s fifty-cal. Aim the crosshairs at the approaching mercenaries with your mouse — then click to shoot. Blast enough mercenaries in a firefight and you’ll move on to the next round…but take too many hits and your health meter will be completely drained, bringing Rambo’s mission – and the game – to an end!

Ready to lock and load? “Rambo: The Fight Continues” can be played on Blockdot’s gaming portal www.kewlbox.com. For more information about Rambo, visit the DVD’s official site www.rambofilm.com.

About Blockdot and Kewlbox.com

Blockdot, a Media General, Inc. company, is a leading producer and provider of Interactive Entertainment and Advergaming technologies. Blockdot has created over 800 games for a broad range of brands and companies, including American Airlines, AT&T, Baskin-Robbins, Kimberly-Clark, Kraft, Motorola, M&Ms, Nokia, T.G.I. Friday's, Universal Pictures and Verizon. Millions of people play Blockdot games on its game site www.kewlbox.com, which consistently ranks as one of the Top 50 gaming portals on the Internet and is used as the launching site for client Advergames.

More information on Advergaming can be found at www.blockdot.com.

Contact: Dan Ferguson




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