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Radica appoints new PR agency

Radica UK Ltd has appointed a new PR agency, Evolution PR Ltd who will be launching an extensive consumer and trade campaign to support the Radica hero lines and new product launches.

Radica UK Ltd, based in Hertfordshire, is a subsidiary of Radica Games which manufactures and markets electronic products and high-tech toys. Marketing director Martin Frain said "our aim this year is to build on our strengths whilst highlighting areas in broader media sectors to help us increase our market share. This has meant a shift in PR focus and has lead to us looking for new support."

Toy industry specialist Evolution has been appointed to accomplish this, and from May 1st will be responsible for the company's trade and consumer PR operations.

From this date press enquiries should be directed to Michele or Helen at Evolution who can be contacted on 01327 701 702 or by emailing

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