Radica appoints new PR agency
Radica UK Ltd has appointed a new PR agency, Evolution PR Ltd
who will be launching an extensive consumer and trade
campaign to support the Radica hero lines and new product
launches.
Radica UK Ltd, based in Hertfordshire, is a subsidiary of
Radica Games which manufactures and markets electronic
products and high-tech toys. Marketing director Martin Frain
said "our aim this year is to build on our strengths whilst
highlighting areas in broader media sectors to help us
increase our market share. This has meant a shift in PR focus
and has lead to us looking for new support."
Toy industry specialist Evolution has been appointed to
accomplish this, and from May 1st will be responsible for the
company's trade and consumer PR operations.
From this date press enquiries should be directed to Michele
or Helen at Evolution who can be contacted on 01327 701 702
or by emailing info@evolution-pr.co.uk