EVENT CALL – PRESS AND PUBLIC
• What: Race Driver: GRID launch & Fastest Lap Challenge Final
o Featuring: A BMW 3 Series will be won by the fastest racer
o Plus: Multiplayer play-offs - open to all, prizes to win.
o Plus: Beat the Development Team challenge – open to all.
• When: May 30th, 2008 – 12.00 noon to 5.00 pm
• Where: zavvi, 14-16, Oxford Street, London, W1D 1AR
• Entry: Free to everyone
Friday, May 23rd – Codemasters® today issued an invitation to UK gamers to attend Race Driver: GRID 's high-octane launch event, set to take place at zavvi’s flagship Oxford Street store on May 30th – the game’s launch date.
The highlight of the day will be the grand final of the European Fastest Lap Challenge, which has seen legions of gamers fiercely competing to set their best time on Spain’s Jarama circuit. With the top-ranked drivers now chosen, only one speed freak can walk away with the ultimate prize: a brand new BMW 3 Series car.
Alongside this thrilling finale, Codemasters is also holding an open tournament on the day which will see scores of petrol heads go head-to-head in Race Driver: GRID’s action-packed 12-player multiplayer mode, with a host of prizes up for grabs. Gamers are advised to bring their best driving gloves along and prepare for some tough competition.
For those who want even more of a challenge, then members of the Race Driver: GRID development team will be on hand to compete against visitors to the store, in a series of “ Beat the Developer” sessions being held throughout the day.
Finally, the first 100 people to buy a copy of the game from the Oxford Street store receive an exclusive key ring and T-shirt.†
Race Driver: GRID is coming May 30th (Europe/PAL) for the Xbox 360® video game and entertainment system from Microsoft®, the PLAYSTATION®3 computer entertainment system and Games For Windows®. A Nintendo DS™ edition will follow, please visit www.racedrivergrid.com for more details.ENDS #
†subject to availability
FOR FURTHER INFORMATION:
PRESS RESOURCE WEB SITE
Download game artwork, screens and essential Codemasters’ press materials direct to your desktop from: http://www.codemasters.com/mediabank
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company’s dominant brands include Colin McRae DiRT, Overlord, Clive Barker’s Jericho, Race Driver GRID and Operation Flashpoint. Codemasters is headquartered in Warwickshire UK, with North American operations based in Universal City, Calif. The company also maintains operations in Germany, France, Spain, Benelux and Malaysia. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com
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