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Quantum of Solace: The Game

Bond Countdown campaign running on GamesRadar and TotalFilm.com.

27/10/08 – Future, the special-interest media group has teamed up with video games giant Activision to promote the forthcoming launch of its first James Bond game, Quantum of Solace.

Based on the eagerly-ancipated movie, Quantum of Solace is the first 007 game created under a publishing deal between Eon and Activision and marks Daniel Craig’s video game debut – lending his voice and likeness to the in-game Bond.

Running exclusively across Future’s GamesRadar Network and the recently redesigned TotalFilm.com, the Quantum of Solace campaign counting down the days until the game is released. Every day, the site will release more exclusive content on the game, including screenshots, behind the scenes information, and competitions, including a chance to win the game.

Brokered directly with Activision, the campaign was designed and created in-house by Future’s digital team to celebrate the release of the game. The campaign joins a growing number of wins and new clients for Future’s online advertising operation. In the last three months, Future has successfully created campaigns for Mercedes, Range Rover Sport and a Europe wide Dark Knight campaign for Maxell Europe.

Counting down until the game and film are released on Friday 31st October, the seven day Quantum of Solace campaign is heavily promoted on Future’s GamesRadar Network, which now attracts more than 7m gaming enthusiasts each month, and the company’s recently relaunched movie hub, TotalFilm.com

Digital Director of Future, Danny Ward-Lee said:

“James Bond movies have always been a major event for film lovers, and Activision Blizzard are working hard to make the new 007 game a real experience for the gaming community. Alongside Future’s market-leading position in print games media, our multi-platform reach continues to grow. As we continue to develop and expand the wealth of digital services we offer, more clients can benefit from experience across all channels.”

The Bond Countdown runs until Friday 31st October on www.gamesradar.com, www.cvg.co.uk and www.totalfilm.com


About Future

Future plc is an international special-interest media group with offices in the UK and US. Founded in 1985 with one magazine, today it creates over 180 special-interest publications, websites and events, with strong portfolios in the games, technology, music, film and active sectors including sports, automotive and crafts. Future exports, syndicates or licenses its publications to 90 countries internationally. The Company employs more than 1,200 people and is listed on the London Stock Exchange (symbol FUTR).

For more information

Will Guyatt, Future UK Media Relations Manager, 01225 822517.


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